Technology Strategies for the Hospitality Industry eBook (3e) : 9780134490311

Technology Strategies for the Hospitality Industry eBook (3e)

 
Edition
 
3
ISBN
 
9780134490311
ISBN 10
 
0134490312
Published
 
27/07/2018
Published by
 
Pearson Higher Ed USA
Pages
 
Format
 
 
Title type
eBook
$60.00
NZ/Pacific customers only
 
 
This eText can only be purchased by people residing in New Zealand, Fiji, Samoa, Tonga or Cook Islands with a credit card from the same country. Click here to find the Pearson website for your region.
 
Description

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About the book: For courses in technology in hospitality. A practical guide to enhancing hospitality with technology.

Technology Strategies for the Hospitality Industry examines technology strategies for the hospitality industry, from hotels and restaurants, to meetings and events. Practical in its approach, the text has a running theme of strategy throughout, and each chapter flows in the same order – interview, content, case study, and questions. Written in cooperation with a team of contributing authors from the industry, the 3rd edition includes a new chapter on virtual and augmented reality in hospitality and updated material on current and emerging technologies.

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Table of contents
1. Introduction and Competitive Advantage
2. Computer Basics and Networking
3. E-Commerce and Digital Marketing in Practice
4. Restaurant Management Systems
5. Hotel and Resort Technology
6. Technology in Meeting and Events
7. Global Distribution Systems and Channels
8. Databases
9. Information to Knowledge
10. Augmented Reality and Virtual Reality in Hospitality
11. Strategic Hospitality Technology Investment
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