Fashion Game, The : 9780135117897

Fashion Game, The

Kendall
 
Edition
 
1
ISBN
 
9780135117897
ISBN 10
 
0135117895
Published
 
28/03/2014
Published by
 
Pearson Higher Ed USA
Pages
 
264
Format
 
Out of stock
 
Title type
Book
$186.99
 
 
 
Description

For courses in Introduction to Fashion Merchandising and Fashion Marketing.

 

Innovative approach, current perspective.

 

The Fashion Game, 1e presents a new, relevant voice in fashion merchandising. This innovative text follows a unique “fashion in four” approach, which stresses the relationships among the various facets of fashion merchandising. This groundbreaking approach helps students understand how the fashion world functions and how fashion professionals pursue their careers. While many older texts have lost touch with current technologies, issues, and trends, Kendall offers keen insight into today’s important issues, including social media, privacy concerns, counterfeit products, sweatshops, and sustainability, in addition to covering basic fashion fundamentals. The text’s straightforward approach and current insight will make it a favorite of both students and instructors.

 

Teaching and Learning Experience

 

This offers a current and comprehensive introduction to fashion merchandising. It provides:

  • An innovative Fashion in Four approach: This underlying theme emphasizes the strategic processes involved in merchandising.
  • A practical, hands-on focus: Chapter discussions and resources engage readers with material they can directly apply in their careers.
  • Up-to-date coverage of current trends: Students learn about the issues, technologies, and processes important in today’s industry.
Table of contents

Overview of The Fashion Game

 

Part One: What is The Fashion Game About?  

Section 1—The Fashion Game and Its Players

Section 2—Consumers and The Fashion Game

Section 3--Rules of The Fashion Game

 

Part Two: Fashion Game Players in Action

Section 4—Providers: Supplying Fashion’s Components

Section 5—Producers: Designing and Manufacturing Fashion

Section 6—Purveyors: Bringing Fashion to You

Section 7—Promoters: Making Fashion Exciting

 

Part Three: Fashion Game Issues 

Section 8—Products, Practices, and Problems

Section 9—Consumers and Sustainability Concerns

 

Part Four: The Fashion Game in Motion

Section 10--The Fashion Game in the World

Section 11—Are You Ready for The Fashion Game?

Section 12—Making Your First Fashion Game Move

 

Bibliography of Selected Sources

 

Features & benefits

For courses in Introduction to Fashion Merchandising and Fashion Marketing.

 

Innovative approach, current perspective.

 

The Fashion Game, 1e presents a new, relevant voice in fashion merchandising. This innovative text follows a unique “fashion in four” approach, which stresses the relationships among the various facets of fashion merchandising. This groundbreaking approach helps students understand how the fashion world functions and how fashion professionals pursue their careers. While many older texts have lost touch with current technologies, issues, and trends, Kendall offers keen insight into today’s important issues, including social media, privacy concerns, counterfeit products, sweatshops, and sustainability, in addition to covering basic fashion fundamentals. The text’s straightforward approach and current insight will make it a favorite of both students and instructors.

 

Teaching and Learning Experience

 

This offers a current and comprehensive introduction to fashion merchandising. It provides:

  • An innovative Fashion in Four approach: This underlying theme emphasizes the strategic processes involved in merchandising.
  • A practical, hands-on focus: Chapter discussions and resources engage readers with material they can directly apply in their careers.
  • Up-to-date coverage of current trends: Students learn about the issues, technologies, and processes important in today’s industry. 

Hallmark Features

 

An innovative Fashion in Four approach. The text’s innovative Fashion in Four approach presents the industry as being composed of four key “players”: Providers, Producers, Purveyors, and Promoters.

  • The four key players follow four rules: be a big brand; be legal; be fair; and be profitable. Using these rules, the players have one goal: consumers.
  • The entire text is based on this overarching theory, with each chapter applying the rules to understand actions and issues in fashion merchandising.
  • By organizing the text with this central theory and framing concepts in the sense of a “game,” students can more easily understand, relate to, and apply concepts from the text, and are introduced to the strategies involved in successful fashion merchandising. 

A practical, hands-on focus. Students are engaged by concepts shown in action, rather than just reading lists of facts and dates.

  • The unique organization of The Fashion Game enables instructors to present fashion merchandising and marketing as a profession comprised of identifiable participants and activities, all interrelated and in pursuit of a common goal.
  • A Simulation Project in each section allows students to explore the fashion merchandising professions in a creative, interactive way. Students work as fashion game “players” and stage presentations that demonstrate their knowledge of fashion merchandising concepts.
  • Additional optional projects are included that can be assigned at the instructor’s discretion (omitting these projects will not detract from the text).
  • The text identifies specific careers in fashion, fashion retail, and merchandising, and provides up-to-date information about how students can learn more about the careers that interest them. 

Provides up-to-date coverage of current trends. Other texts make passing mention of current issues such as social media, counterfeit products, and sustainability. The Fashion Game devotes entire chapters to these and other important issues that affect the fashion world today.

  • “Fashion Game Plays” at the end of each chapter summarize current events related to the chapter material to reinforce how textbook concepts apply today in the real world.