Principles of Tourism (8e) : 9781442518438

Principles of Tourism (8e)

 
Edition
 
8
ISBN
 
9781442518438
ISBN 10
 
144251843X
Published
 
03/08/2011
Published by
 
Pearson New Zealand
Pages
 
544
Format
 
Available on demand
 
Title type
Book
$139.99
 
 
 
Description

Principles of Tourism: A New Zealand Perspective by Alan Collier is designed to give the reader an overall view of the tourism industry. The emphasis of the text is on New Zealand tourism. In addition, principles of tourism activity and management as they apply globally are comprehensively explored.

Originally designed for those studying the course ‘Principles of Tourism’ for the New Zealand Diploma in Business, the book has been further developed into a comprehensive text for students of the National Diploma in Tourism. It has also proved to be a valuable resource for other diploma courses in tourism as well as for first-year degree studies and for practitioners in the industry.

Table of contents
Part I – An introduction to the nature of tourism
  1 An introduction to tourism
  2 The tourism product
  3 The history and growth of tourism

Part II – The tourism industry
  4 The structure of the tourism industry
  5 Transportation
  6 Accommodation
  7 Attractions and activities
  8 Selling the tourism product
  9 Ancillary visitor services

Part III – Consumer behaviour and tourism impacts
10 Consumer behaviour
11 The impact of tourism on the host country

Part IV – Matching supply and demand in tourism
12 Planning for quality in tourism
13 Marketing
14 Finance in tourism

Part V – The future of tourism
15 The future of tourism

Glossary of terms
Bibliography
Index
New to this edition

This edition has been fully revised and has the following new features.

  • An instructor’s manual, available gratis to adopters of the text. The manual contains: an introduction to each chapter and overview of activities in textbook with answers supplied as appropriate a digital image library; PowerPoint™ slides.
  • Supporting downloads where both students and instructors can find a number of useful resources. These include: hyperlinks to relevant websites; templates for use when completing activities; additional material to supplement information provided in the textbook.
  • Easier-to-read learning objectives at the beginning of each chapter linked with chapter content.
  • Highlighted ‘key points’ throughout the text.
  • A greater range of activities designed to enhance students’ comprehension of important topics.
  • A list of terminology at the end of each chapter.
Author biography
Alan Collier (MCom (Hons), Cert TI Mngt, MNZITT, ANZIM) is a Principal Lecturer at Manukau Institute of Technology in Tourism and Marketing. The pioneer writer of tourism texts for New Zealand tertiary students, Alan has established many of the tourism concepts that have now become standard in any study of this topic.
Student downloads
Educator downloads
 

Miscellaneous Instructor Resource