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  • Advertising: Principles & Practices

    Advertising: Principles & Practices (2e)

    • By Wells, Spence-Stone, Crawford, Moriarty,
    • Published 28/04/2011
    • ISBN 9781442525122
    • Format Book
    • Stock loading
    Advertising- the Australian way!    How do you define great advertising? How do you encourage creativity in advertising? Do interactive and digital media add value to advertising?   Advertising: Principles and Practice 2e is the only practical, applied guide to the real world...

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    $134.99 Add to Cart
  • Principles Of Marketing

    Principles Of Marketing (5e)

    • By Armstrong, Adam, Denize, Kotler
    • Published 26/09/2011
    • ISBN 9781442531109
    • Format Book
    • Stock loading
    Winner of the Australian Educational Publishing Awards for 2012 - Best Tertiary (adaptations) Student Resource Collaboration. Value Creation Never content to rest on our laurels, during 2009 and 2010 we undertook a rigorous revision of the 4th Australian edition of Principles of Marketing. We c...

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    $134.99 Add to Cart
  • Principles of Marketing MyMarketingLab with eBook

    Principles of Marketing MyMarketingLab with eBook (5e)

    • By Armstrong, Adam, Denize, Kotler
    • Published 29/09/2011
    • ISBN 9781442531215
    • Format Access Code (Digital)
    • Stock loading
    MyMarketingLab is a personalised online learning experience that saves you time and improves your results. Master the key marketing topics in each chapter with practice quizzes, timed tests and a personalised study plan. Prepare for real world marketing decisions with Decision making Mini-sim...

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    $96.99 Add to Cart
  • Principles of Marketing MyMarketingLab without eBook

    Principles of Marketing MyMarketingLab without eBook (5e)

    • By Armstrong, Adam, Denize, Kotler
    • Published 29/09/2011
    • ISBN 9781442531208
    • Format Access Code (Digital)
    • Stock loading
    MyMarketingLab is a personalised online learning experience that saves you time and improves your results. Master the key marketing topics in each chapter with practice quizzes, timed tests and a personalised study plan. Prepare for real world marketing decisions with Decision making Mini-sims, ...

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    $26.99 Add to Cart
  • Principles of Marketing Vitalsource eBook

    Principles of Marketing Vitalsource eBook (5e)

    • By Armstrong, Adam, Denize, Kotler
    • Published 15/08/2011
    • ISBN 9781442531147
    • Format eText
    • Stock loading
    Pearson VitalSource Editions – digital books that fit your portable lifestyle The full text downloaded to your computer You can: • Search for key concepts, words and phrases • Make highlights and notes as your study • Share your notes with friends Pearson VitalSo...

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    $87.99 Add to Cart

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