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- By Best*
- Published 02/01/2012
- ISBN 9780132848169
- Format Book
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For courses in marketing management or marketing strategy. A focus on how marketing performance, profitability, and strategies affect profit. Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing per...
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- By Wood
- Published 15/02/2010
- ISBN 9780138020873
- Format Pack
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- By Hooley
- Published 08/08/2011
- ISBN 9780273740933
- Format Book
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Marketing Strategy and Competitive Positioning 5e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive adva...
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- By Egan
- Published 07/04/2011
- ISBN 9780273737780
- Format Book
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Relationship Marketing comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice, by critically reviewing and analysing what has been described as 'marketing's new paradigm'.Established as the key text in the area, the fourth edition continues...
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- By Egan
- Published 01/04/2008
- ISBN 9780273713197
- Format Book
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This book is suitable for any undergraduate or postgraduate student taking a course in relationship marketing.Relationship Marketing: Exploring Relational Strategies in Marketing, 3e comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice. B...
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Pagination