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- By Seitel*
- Published 01/05/2013
- ISBN 9780133379037
- Format Book
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For undergraduate Introduction to Public Relations courses.Pairing Fraser Seitel’s unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the Practice of Public Relations is truly an “in-your-face” Public Relations textbook. Th...
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- By Manning, Reece, Ahearne*
- Published 07/02/2011
- ISBN 9780132570190
- Format Book
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For courses in Sales and Personal Selling. Extensive, real-world applications, carefully integrated with current personal selling concepts. Selling Today: Partnering to Create Value helps students understand the value of developing their personal selling skills by exposing them t...
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