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  • Practice of Public Relations, The: International Edition

    Practice of Public Relations, The: International Edition (12e)

    • By Seitel*
    • Published 01/05/2013
    • ISBN 9780133379037
    • Format Book
    • Stock loading
    For undergraduate Introduction to Public Relations courses.Pairing Fraser Seitel’s unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the Practice of Public Relations is truly an “in-your-face” Public Relations textbook. Th...

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    $139.99 Add to Cart
  • Global Marketing Management

    Global Marketing Management (8e)

    • By Keegan & Alon
    • Published 15/04/2013
    • ISBN 9780136157397
    • Format Book
    • Stock loading
    For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing—with comprehensive cases.

    $139.99 Add to Cart
  • The Business of Sport Management

    The Business of Sport Management (2e)

    • By Beech, Chadwick
    • Published 28/02/2013
    • ISBN 9780273721338
    • Format Book
    • Stock loading
    Over the first decade of the 21st century the scale and importance of the commercial sport industry has increased dramatically and rapidly. This timely second edition of the ground-breaking text The Business of Sport Management has been comprehensively revised, updated and significantly expanded in ...

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    $92.99 Add to Cart
  • Principles of Marketing, Global Edition

    Principles of Marketing, Global Edition (15e)

    • By Kotler, Armstrong
    • Published 11/01/2013
    • ISBN 9780273786993
    • Format Book
    • Stock loading
    For Principles of Marketing courses using a comprehensive text. Learn how to create value and gain loyal customers. Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students unders...

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    $144.99 Add to Cart
  • Public Relations Practices

    Public Relations Practices (8e)

    • By Center & Jackson
    • Published 29/12/2012
    • ISBN 9780133127645
    • Format Book
    • Stock loading
    For undergraduate and graduate courses in Public Relations. Written by two of the most respected individuals in the field, Public Relations Practices presents timeless case studies to help future practitioners develop agility in the principles and applications of effective two-way communications li...

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    $129.99 Add to Cart

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