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- By Chaffey
- Published 30/07/2012
- ISBN 9780273746102
- Format Book
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Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studie...
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- By Blythe
- Published 08/05/2012
- ISBN 9780273757689
- Format Book
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Essentials of Marketing 5e provides a vibrant and accessible introduction to Marketing providing concise and accessible coverage of:· traditional marketing techniques and theories, · the practical and tacti...
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- By Armstrong, Kotler
- Published 21/10/2011
- ISBN 9314994246292
- Format Value Pack
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- By Armstrong, Adam, Denize, Kotler
- Published 29/09/2011
- ISBN 9781442531208
- Format Access Code (Digital)
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MyMarketingLab is a personalised online learning experience that saves you time and improves your results.
Master the key marketing topics in each chapter with practice quizzes, timed tests and a personalised study plan.
Prepare for real world marketing decisions with Decision making Mini-sims, ...
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- By Armstrong, Adam, Denize, Kotler
- Published 29/09/2011
- ISBN 9781442531215
- Format Access Code (Digital)
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MyMarketingLab is a personalised online learning experience that saves you time and improves your results.
Master the key marketing topics in each chapter with practice quizzes, timed tests and a personalised study plan. Prepare for real world marketing decisions with Decision making Mini-sim...
Read more
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