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- By Fill
- Published 28/09/2012
- ISBN 9780273760894
- Format Book
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The book covers advertising from top to bottom, with extensive coverage of traditional and contemporary approaches to all advertising media and a wealth of contemporary examples from around Europe and beyond. This book is the essential companion for undergraduate, postgraduate and professional stude...
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- By Negnevitsky
- Published 24/05/2011
- ISBN 9781408225745
- Format Book
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Negnevitsky shows students how to build intelligent systems drawing on techniques from knowledge-based systems, neural networks, fuzzy systems, evolutionary computation and now also intelligent agents. The principles behind these techniques are explained without resorting to complex mathematics, sho...
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- By Atiyah
- Published 02/02/2010
- ISBN 9781405859530
- Format Book
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Authoritative, influential yet accessible to students this textbook addresses one of the most important aspects of commercial law. Its enduring role as the definitive guide to the law surrounding the sale of goods cements its position as the market leading text for undergraduate and postgraduate stu...
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- By Davies
- Published 01/10/2010
- ISBN 9780273711735
- Format Book
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Auditing Fundamentals covers the developing financial areas of external and internal auditing in a clear and reader-friendly way. It examines the fundamentals of auditing, including legislation, codes affecting the profession, and the revised (2009) International Standards on Auditing.
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- By Wood, Robinson
- Published 09/12/2008
- ISBN 9780273718055
- Format Book
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The highly successful Book-keeping and Accounts is an essential textbook for students undertaking studies of book-keeping and accounting for the first time. It is a well recognised text used by lecturers’ teaching students undertaking the Association of Accounting Technicians (AAT) F...
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