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- Published
21/12/2012
- ISBN
9780133078350
- Format
Book
For marketing courses that focus on creating a marketing plan.A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan. ...
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By Wood
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- Published
30/07/2012
- ISBN
9780273746102
- Format
Book
Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studie...
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By Chaffey
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- Published
08/05/2012
- ISBN
9780273757689
- Format
Book
Essentials of Marketing 5e provides a vibrant and accessible introduction to Marketing providing concise and accessible coverage of:· traditional marketing techniques and theories, · the practical and tacti...
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By Blythe
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- Published
21/10/2011
- ISBN
9314994246292
- Format
Value Pack
By Armstrong, Kotler
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- Published
30/09/2011
- ISBN
9780273736561
- Format
Book
Most of the significant inventions of the past two centuries have not come from flashes of inspiration but from collaborative endeavours. This book argues that innovation is a management process that continues to be at the forefront of economic and political debate about how to improve the competiti...
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By Trott
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- Published
29/09/2011
- ISBN
9781442531215
- Format
Access Code (Digital)
MyMarketingLab is a personalised online learning experience that saves you time and improves your results.
Master the key marketing topics in each chapter with practice quizzes, timed tests and a personalised study plan. Prepare for real world marketing decisions with Decision making Mini-sim...
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By Armstrong, Adam, Denize, Kotler
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- Published
29/09/2011
- ISBN
9781442531208
- Format
Access Code (Digital)
MyMarketingLab is a personalised online learning experience that saves you time and improves your results.
Master the key marketing topics in each chapter with practice quizzes, timed tests and a personalised study plan.
Prepare for real world marketing decisions with Decision making Mini-sims, ...
Read more
By Armstrong, Adam, Denize, Kotler
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- Published
26/09/2011
- ISBN
9781442531109
- Format
Book
Winner of the Australian Educational Publishing Awards for 2012 - Best Tertiary (adaptations) Student Resource
Collaboration. Value Creation
Never content to rest on our laurels, during 2009 and 2010 we undertook a rigorous revision of the 4th Australian edition of Principles of Marketing. We c...
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By Armstrong, Adam, Denize, Kotler
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- Published
15/08/2011
- ISBN
9781442531147
- Format
eText
Pearson VitalSource Editions – digital books that fit your portable lifestyle
The full text downloaded to your computer
You can:
• Search for key concepts, words and phrases
• Make highlights and notes as your study
• Share your notes with friends
Pearson VitalSo...
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By Armstrong, Adam, Denize, Kotler
Pagination