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  • Essentials of Marketing Research

     
    Title type
    Book
    $98.99
     
    Essentials of Marketing Research offers a balance of contemporary theory, European case material and software to help students to understand and apply the principles of designing and conducting high quality quantitative and qualitative marketing research and to give them the study skills to confiden... Read more >
     

  • Essentials of Marketing Research eBook

     
    Title type
    eBook
    $60.00
     
    Digital Access Code: When you buy an eBook you will receive an email with your unique redemption code code. Simply go to VitalSource Bookshelf to download the FREE Bookshelf software. After installation, enter your redemption code for your eBook. Please note: eBooks are available for download ... Read more >
     

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