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- By Tong/Taylor
- Published 15/08/2004
- ISBN 9781741032048
- Format Book
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This new Australian text has been written in an easy to read style to help students gain a good understanding of marketing research. Using Australian examples, the text clearly sets out the ten steps involved in the marketing research process, and includes many extra questions and activities t...
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- By Hayes & Miller
- Published 19/04/2011
- ISBN 9780131391741
- Format Book
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For Culinary Arts courses in Cost Control, Menu Planning and Development, Purchasing, and Supervision. Focusing on back-of-house management, Professional Kitchen Management addresses topics such as supervision, menu planning, development and use of standard recipes, purch...
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- By Timm
- Published 05/04/2013
- ISBN 9780133056259
- Format Book
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For courses in Customer Service. Customer Service: Career Success through Customer Loyalty, 6e provides a systematic process for building service skills that all business people need. Presented in a friendly, conversational manner, the text is filled with examples that demonstrate the link...
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- By Harris
- Published 05/01/2012
- ISBN 9780132742399
- Format Book
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For undergraduate courses in Customer Service, Training and Development, and Service Marketing; also as a supplement for a course in Marketing Principles. The market-leader, Customer Service: A Practical Approach, Sixth Edition,goes beyond providing reasons why customer service is important...
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- By Poulos
- Published 14/05/2007
- ISBN 9780733981159
- Format Book
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Why do buyers make the decisions they do, and how can marketers influence these decisions?
Now in its second edition, Buyer Behaviour: Implications for Marketing introduces the fundamentals of buyer/consumer behaviour and their relationship to marketing. The text explores the influences of ...
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