For courses in Business Communications and Business Writing.
Communication for the Workplace, 4th Edition focuses on the fundamentals of written communication within the context of workplace situations. This book discusses basic problems in written communication (good sentence structure, accurate punctuation, and effective mechanics and spelling) and encourages students to develop their own writing skills. Using a hands-on, concise approach, it helps students progress from a novice level of writing to a stage where they are confident in their communication skills. An abundance of business writing samples, activities and cases are included from a variety of fields such as banking, telecommunications, real estate, health care and more!
1. Banking on Good Sentence Structure
2. Ensuring Subject-Verb Agreement
3. Investing in Subject-Verb Agreement
4. Telecommunicating with Verbs
5. Lots of Commas in Real Estate
6. Maintaining Healthy complex Sentences
7. Retailing Commas in Words, Phrases, and Clauses
8. Check-in with the Semicolon
9. Marketing Possessives
10. Traveling with Colons and Pronouns
11. Governing Quotations
12. Help Wanted: Applying Hyphens and Numbers Correctly
APPENDIX A: ANSWER KEYS BY CHAPTER
APPENDIX B: MODEL DOCUMENTS
APPENDIX C: ADDRESSING GOVERNMENT OFFICIALS
APPENDIX D: POSTAL ABBREVIATIONS
APPENDIX E: PROOFREADERS’ MARKS
APPENDIX F: PERSONAL DICTIONARY
INDEX
This edition has been updated to include:
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Expanded exercises in Building English Power
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Expanded exercises in Writing Practicum sections
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New case studies on email correspondence
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New Web assignments focusing on research
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More information on job snapshots, cultural communication and job tidbits
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New chapter self-assessments and unit tests
For courses in Business Communications and Business Writing.
Communication for the Workplace, 4th Edition focuses on the fundamentals of written communication within the context of workplace situations. This book discusses basic problems in written communication (good sentence structure, accurate punctuation, and effective mechanics and spelling) and encourages students to develop their own writing skills. Using a hands-on, concise approach, it helps students progress from a novice level of writing to a stage where they are confident in their communication skills. An abundance of business writing samples, activities and cases are included from a variety of fields such as banking, telecommunications, real estate, health care and more!
Hallmark Features
Hands-on and concise approach to teaching basic language and writing principles–includes features such as Language Arts Recall, Building English Power, Building Word Power.
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Makes material less threatening and accessible to multiple learners.
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Includes sections on writing pointers, models of correspondence, and e-mail communication.
Industry-specific format–includes samples from banking, telecommunications, real estate, health care and more!
Drill Reviews—appear throughout the text.
Application Exercises—appear throughout the text.
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Contains over twenty exercises relating to specific composing deficiencies.
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Provides practice in areas that can be problematic, such as writing in complete thoughts, changing verb tense, and misplacing modifiers.
Proofreading and Editing Activities—appear throughout the text.
Case Studies—appear throughout the text.
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Highlight over 70 case studies related to the fields of banking, telecommunications, real estate, health care and more!
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Includes a problem solving case study withscenarios that help readers develop their own problem solving and communication abilities.
Language Arts Recall
Section reviews grammar, punctuation, and English usage rules followed by a short deductive approach exercise to reinforce learning.
Building English Power
This review exercise applies the rules learned in the Language Arts Recall section.
Building Word Power
Vocabulary related to a particular industry is introduced; words are taken from the documents that will be completed in the chapter.
On the Alert
This segment alerts the student to troublesome words and technical keyboarding formats that appear in the chapter.
Industry Perspectives
This exercise has a dual purpose. Students are given updated information about trends in particular industries. At the same time, students are required to proofread and correct errors in English usage, punctuation, and formatting. Each exercise builds on principles studied in previous lessons; again, reinforcing learning.
Editing Power
Students are given more complex tasks which require editing, proofreading, and formatting rough draft copy. In keeping with the guidelines of the book, previously learned principles are incorporated into the content.
Writing Practicum
This is an important activity in each chapter. It deals with troublesome aspects of writing. Through a variety of exercises, students refine their writing skills by tackling individual areas of concern, such as correct use of verb tenses, word choices, parallelism, and concise writing.
Writing Power
All prior activities culminate in this section. Students develop their ability to compose correspondence. Within the chapter, the cases progress from easy assignments to more complex cases that require mastery of language arts and decision marking. The transition from one chapter to another is also noted by incorporating previous learning.
Report Writing Power
In later chapters, students are expected to prepare reports, proposals, news releases, and minutes of meetings.
Surfing the Web
The use of the Internet is crucial in global communications. In the latter part of the book, students are assigned tasks that involve obtaining information on the Web. This assignment gives students an opportunity to refine researching skills which they need both in academic and business environments.
OTHER FEATURES OF THE TEXT
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Web exercises related to realistic research topics
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Annotated models of letters, memorandums, and report
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Corporate snapshots featuring individual companies
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Job snapshots portraying a variety of jobs within an industry
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Notations highlighting cultural diversities pertinent to the business world
Writer’s OneKey: This is an online tutorial resource site that includes grammar and punctuation review exercises, practice quizzes, research guidelines, and tutorial writing assistance. Students will be able to interact with their instructor by linking on to course documents and progress reports.
Wherever applicable, Writer’s OneKey is correlated with the text chapters. Access to this Web site offers students another venue for reinforcing writing skills
Self-Assessment Exercises: These exercises appear at the end of each chapter. They can be used as practice tests to assess the student’s understanding of concepts or as tests for grading. Unit tests for formal grading are also included in the text content.
Blanche Ettinger is a professor in the Department of Secretarial and Office Information Systems at Bronx Community College of The City University of New York. She received her M.S. degree from Hunter College of The City University of New York and an Ed.D. in business education from New York University. Blanche is recognized nationally for her professional contributions and involvement in business education. Among the many awards, Blanche received the prestigious Delta Pi Epsilon National Research Award for her dissertation on identifying word processing competencies to develop a curriculum at the post-secondary level. She has served on many executive boards of college and professional associations. Through the years, Blanche has been a speaker, moderator, and panelist at national and local professional seminars. Among her publications (some with co-authors) are: Machine Transcription, Applied Language Skills, Third Edition; Medical Transcription; career series that include Opportunities in Secretarial Careers, Opportunities in Office Occupations, and Opportunities in Customer Service Careers; A Secretary’s Reference Guide for use at Bronx Community College.
Edda Perfetto received her Master’s degree from Hunter College of the City University of New York and an Ed.D. from New York University. For over thirty-five years, Edda was a dedicated teacher, supervisor, and Dean of Students on the secondary level. She also taught secretarial studies at the community college level. Her interest in providing instructional materials that were relevant and exciting to her students motivated Edda to focus her doctoral studies in the area of curriculum and instructional design. She co-authored Machine Transcription, Applied Language Skills, Third Edition; conducted seminars and workshops on methods of teaching business education subjects; and was actively involved on the executive boards of professional organizations. Well-respected by her colleagues, Edda received numerous professional awards as an outstanding educator.
The authors are accessible to any colleague who seeks their support. They are willing to share their experiences in the teaching of business communications. You can get in touch with Blanche and Edda by e-mail or a simple phone call. They wish you success with the text.