Business English for the 21st Century (4e)

Appropriate for Courses in Business English and Business Communication with a grammar focus.  

Reorganized and streamlined for this edition, Business English for the 21^st Century, Fourth Edition equips readers with the basic tools and techniques needed to be an effective writer. Using a simple yet comprehensive approach, it begins with the basic building blocks of English, moves through ordinary sentence structure to more sophisticated writing and self-editing skills, and encourages readers to learn more about the system of language. New to this edition are chapters clustered into thematic units, unit reviews, integrated author’s comments, PowerPoint slides, and proofreading exercises designed to prepare students for the challenges of business communication.

Unit I: FOUNDATIONS

1.      Business Language and Dictionaries

2.      Spelling

3.      A Preview of the Parts of Speech

4.      Sentence Analysis

UNIT II: NAMING

5.      Capitalization

6.      Plural Nouns

7.      Possessive Nouns

UNIT III: WORDS THAT SAY WHO YOU MEAN

8.      Personal Pronouns

9.      Agreement of Pronouns and Antecedents

10.  Troublesome Pronouns

UNIT IV: ACTION AND INTENSITY

11.  Verbs: Agreement and Mood

12.  Verbs in Sentences

13.  Tenses of Verbs

14.  Regular and Irregular Verbs

15.  Verbals

UNIT V: EFFECTIVE DESCRIPTION

16.  Modifiers of Nouns and Pronouns

17.  Adjectives

18.  Adverbs

UNIT VI: PUTTING IDEAS TOGETHER

19.  Prepositions

20.  Connectives in Coordinate Constructions

21.  Connectives in Complex Sentences

UNIT VII: CLEAR CONSTRUCTION

22.  Building Sentences: to work toward

23.  Building Sentences: what to avoid

24.  Writing Numbers

UNIT VIII: MAJOR PUNCTUATION

25.  Comma 1

26.  Comma 2

27.  Comma 3

28.  Colons and Semicolons

UNIT IX: SECONDARY PUNCTUATION

29.  Dashes, Parentheses, and Brackets

30.  Quotation Marks, Ellipses, and Apostrophes

31.  Periods, Question Marks, and Exclamation Points

UNIT X: WORD POWER

32.  General Vocabulary

33.  Business Vocabulary

34.  Executives’ Choice

• Offers an efficient organization that works effectively for various college courses.
• Organizes material into discrete thematic units to make concepts more manageable and accessible to both readers and instructors. 

• Emphasize fundamental writing skills such as clear sentence construction, accurate punctuation, effective word choice etc.
• Show how the mechanics of writing are related and how anyone can use the system of language to become a better writer.   

New! Proofreading exercises–have been added to every chapter.

• Help readers develop and master the skill of self-editing.
• Provide an excellent source for class assignments. 

New! Upgraded Annotated Instructor's Edition

• Integrated author’s comments–now appear throughout the text providing additional tips, hints and comments that correspond directly to chapter material.
• Suggested course outlines for 10-, 12-, and 15-week classes
• Support instructors by offering unique material to enhance class discussion and lectures.  

New! PowerPoint Slides–are available free to adopters of this text.

• Illustrate key concepts and provide lecture material for instructors.

Appropriate for Courses in Business English and Business Communication with a grammar focus.   

Reorganized and streamlined for this edition, Business English for the 21^st Century, Fourth Edition equips readers with the basic tools and techniques needed to be an effective writer. Using a simple yet comprehensive approach, it begins with the basic building blocks of English, moves through ordinary sentence structure to more sophisticated writing and self-editing skills, and encourages readers to learn more about the system of language. New to this edition are chapters clustered into thematic units, unit reviews, integrated author’s comments, PowerPoint slides, and proofreading exercises designed to prepare students for the challenges of business communication. 

HALMARK FEATURES

The Impact of Language–is expanded in this edition.

• Offers a variety of puzzles, anecdotes, and discussion questions that appear in every chapter.   

Word Tip from the Real World–is expanded in this edition.

• Reminds readers of the importance of clear speaking and writing in their communications.  

• Highlights commonly confused/misused words and contains strategies to avoid these mistakes.  

Executives’ Choice–appears intermittently in the text and in a chapter at the end of the book.

• Clarifies vocabulary usage and emphasizes the importance of word choice in business communications. 

Worksheets–appear the end of every chapter.

• Include up to 8 exercises that help students develop their writing skills in a non-threatening environment.