FranklinCovey Style Guide: For Business and Technical Communication (5e) : 9780133090390

FranklinCovey Style Guide: For Business and Technical Communication (5e)

Published by
Pearson Higher Ed USA
Out of stock
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FranklinCovey Style Guide: For Business and Technical Communication can help any writer produce documents that achieve outstanding results. Created by FranklinCovey, the world-renowned leader in helping organisations enhance individual effectiveness, this edition fully reflects today's online media and global business challenges. The only style guide used in FranklinCovey's own renowned Writing AdvantageTM programs, it covers everything from document design and graphics to sentence style and word choice. This edition includes extensive new coverage of graphics, writing for online media, and international business English. Through dozens of examples and model documents, writers learn how to:

  • Overcome "writer's block" and efficiently create documents from start to finish
  • Get powerful results from every email
  • Add distinctiveness and power to any online presence
  • Quickly discover and prioritise information, whether they're planning presentations, leading meetings, or managing projects
  • Design visuals that communicate messages instantly and intuitively
  • Use charts, color, illustrations, maps, photos, and tables to supercharge any presentation
  • Write far more effective proposals, letters, memos, reports, and resumes
  • Improve all forms of documentation, from business procedures to highly technical content
Table of contents
  • Reference Glossary
  • Using the Reference Glossary (Introduction)     
  • Abbreviations    
  • Acronyms    
  • Active/Passive    
  • Adjectives     
  • Adverbs     
  • Agreement     
  • Apostrophes     
  • Appendices     
  • Articles    
  • Bias-Free Language     
  • Bibliographies    
  • Boldface   
  • Brackets   
  • British English    
  • Capitals    
  • Captions   
  • Charts     
  • Citations   
  • Cliches    
  • Colons    
  • Color     
  • Commas     
  • Compound Words    
  • Conjunctions     
  • Contractions     
  • Dashes     
  • Decimals     
  • Editing and Proofreading    
  • Electronic Mail    
  • Ellipses     
  • Emphasis 
  • English as a Second Language    
  • Ethics    
  • Exclamation Marks    
  • False Subjects     
  • Faxes     
  • Footnotes     
  • Fractions     
  • Gobbledygook     
  • Graphics for Documents     
  • Graphics for Presentations     
  • Graphs     
  • Headings     
  • Hyphens     
  • Illustrations     
  • Indexes     
  • Intellectual Property     
  • International Business English     
  • Introductions     
  • Italics     
  • Jargon     
  • Key Words     
  • Letters     
  • Lists     
  • Managing Information     
  • Maps     
  • Mathematical Notations     
  • Meetings Management     
  • Memos     
  • Metrics     
  • Modifiers     
  • Nouns     
  • Numbering Systems     
  • Numbers     
  • Online Documentation     
  • Organization     
  • Outlines     
  • Page Layout     
  • Paragraphs     
  • Parallelism     
  • Parentheses     
  • Periods     
  • Persuasion     
  • Photographs     
  • Plurals     
  • Possessives     
  • Prepositions     
  • Presentations     
  • Project Management     
  • Pronouns     
  • Punctuation     
  • Question Marks     
  • Quotation Marks     
  • Quotations     
  • Redundant Words     
  • References     
  • Repetition     
  • Reports     
  • Resumes     
  • Scientific/Technical Style     
  • Semicolons     
  • Sentences     
  • Signs and Symbols     
  • Slashes     
  • Spacing     
  • Spelling     
  • Strong Verbs     
  • Style     
  • Summaries     
  • Tables     
  • Tables of Contents     
  • Thinking Strategies     
  • Titles     
  • Tone     
  • Transitions     
  • Underlining     
  • Units of Measurement     
  • Verbs     
  • Word Problems     
  • Word Processing     
  • Wordy Phrases     
  • Writing and Revising     
  • Model Documents
  • Using Model Documents (Introduction)     
  • Letters
  • Response: With Information and Directions     
  • Response: To a Concerned Customer    
  • Response: To a Complaint     
  • Complaint: With a Request for Action    
  • Complaint: With a Tactful Request for Aid     
  • Employment Reference    
  • Employment Verification     
  • Bid Solicitation    
  • Sales: With a Soft Sell    
  • Sales: Template/Mail Merge     
  • Customer Service     
  • Memos
  • Procedure     
  • Request: For Clarification of a Problem    
  • Summary: For an Executive Audience     
  • Proposal: To an Antagonistic Audience     
  • Request: With Informal Instructions     
  • Technical: With a Recommendation    
  • Recommendation    
  • Status Report: With an Outcome Orientation    
  • Safety: With a Mild Reprimand    
  • Personnel: With Suggested Procedures    
  • Response: With Instructions     
  • Transmittal: For Attachments    
  • Others
  • Resume: Problem-Solution Format    
  • Resume: Performance Format    
  • Resume Cover Letter     
  • Minutes    
  • Job Description    
  • Executive Summary: For a Proposal (Financial Services)    
  • Executive Summary: For a Proposal (Training)     
  • Executive Summary: For an Audit     
  • Marketing Fact Sheet    
  • Mission Statement   
  • Procedure: For a Business Process   
  • Procedure: For a Technical Process   
  • Technical Report   
  • Web Page: With Informative Content   
  • Index  
Features & benefits

FranklinCovey's breakthrough guide to becoming a more powerful and effective writer at school and work.

  • Access more than 110 topics... the A-Z guide to successful writing in high-speed, high-performance, high-tech environments
  • New best practices for everything from email and online documentation to graphics
  • Updated guidance on international business English for global management and sales
  • Shows how to process information more effectively in environments ranging from meetings to project management
Author biography

In 1996, Stephen R. Covey was recognised as one of Time magazine's 25 most influential Americans and one of Sales and Marketing Management magazine's top 25 power brokers.


Dr. Covey wasthe author of acclaimed books, including the international bestseller The 7 Habits of Highly Effective People, which has sold more than 20 million copies in 38 languages throughout the world. Other bestsellers authored by Dr. Covey include First Things First, Principle-Centered Leadership, The 7 Habits of Highly Effective Families, and The 8th Habit: From Effectiveness to Greatness.


Dr. Covey’s most recently released books include Everyday Greatness: Inspiration for a Meaningful Life (2006), The Leader in Me: How Schools and Parents Around the World Are Inspiring Greatness, One Child at a Time (2008), Predictable Results in Unpredictable Times (2009), Great Work, Great Career (2009), and The 3rd Alternative.


Dr. Covey was co-founder and vice chairman of FranklinCovey, the leading global professional services firm with offices in 123 countries. FranklinCovey shares Dr. Covey’s vision, discipline and passion to inspire, lift and provide tools for change and growth of individuals and organizations throughout the world.


Dr. Covey held a BS in Business Administration from the University of Utah in Salt Lake City, an MBA in Business Administration from Harvard University, and a doctorate from Brigham Young University. He also received 10 honorary Doctorates. He made teaching principle-centered living and principle-centered leadership his life’s work.


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