Production and Logistics in Meeting, Expositions, Events and Conventions : 9780133139464

Production and Logistics in Meeting, Expositions, Events and Conventions

Fenich
 
Edition
 
1
ISBN
 
9780133139464
ISBN 10
 
0133139468
Published
 
13/03/2014
Published by
 
Pearson Higher Ed USA
Pages
 
288
Format
 
Out of stock
 
Title type
Book
$147.99
 
 
 
Description

For courses in Planning and Management of Meetings, Expositions, Events, and Conventions.

 

A hands-on guide to producing and managing gatherings in the MEEC industry.

 

Production and Logistics in Meetings, Expositions, Events and Conventions is the most up-to-date text on executing successful meetings, expositions, events, and conventions (MEEC) and provides step-by-step, in-depth coverage of the production and logistical factors that event managers must oversee. Chapters incorporate the Meeting and Business Events Competency Standards (MBECS) and follow a hands-on approach that guides readers through the process of managing a wide variety of gatherings. This practical focus makes the text an excellent resource for college courses, employee training, and professional reference. Developed as a collaborative work, the text features contributions from some of the best and most notable practitioners and educators in the field.

 

Teaching and Learning Experience

 

This text is highly teachable and student friendly. It provides:

  • Career-focused content: Chapter topics are based on industry standards.
  • Practical, step-by-step format: All topics are presented with the real world in mind, providing clear steps to success.
  • Effective chapter design: Chapters are designed for learning, incorporating numerous features to aid understanding.
Table of contents

1     INTRODUCTION

2    On-Site Meeting and Event Management

3    Designing, Organizing and Producing the Environment for  Meetings, Conventions and Events

4    Managing the Technical Aspects of Meetings, Conventions and Events

5    Managing Registration:  what you need to know and why

6    Food and Beverage Production

7    Management of Human Resources

8    Training and Supervision

9    Optimizing Speaker, Entertainers and Performers

10    Moving People from Here to There and Back Again

11    Financial Management

12    Marketing and Sales in Meetings and Business Events:  focus on-site

13    Public Relations

14    On-site:  Effective Event Communication

15                Epilogue

 

Index

Features & benefits

For courses in Planning and Management of Meetings, Expositions, Events, and Conventions.

 

A hands-on guide to producing and managing gatherings in the MEEC industry.

 

Production and Logistics in Meetings, Expositions, Events and Conventions is the most up-to-date text on executing successful meetings, expositions, events, and conventions (MEEC) and provides step-by-step, in-depth coverage of the production and logistical factors that event managers must oversee. Chapters incorporate the Meeting and Business Events Competency Standards (MBECS) and follow a hands-on approach that guides readers through the process of managing a wide variety of gatherings. This practical focus makes the text an excellent resource for college courses, employee training, and professional reference. Developed as a collaborative work, the text features contributions from some of the best and most notable practitioners and educators in the field.

 

Teaching and Learning Experience

 

This text is highly teachable and student friendly. It provides:

  • Career-focused content: Chapter topics are based on industry standards.
  • Practical, step-by-step format: All topics are presented with the real world in mind, providing clear steps to success.
  • Effective chapter design: Chapters are designed for learning, incorporating numerous features to aid understanding.

Hallmark Features

 

Career-focused content helps prepare students for jobs in event production.

  • The text is based on the Meeting and Business Events Competency Standards (MBECS), which are required to obtain the Certified Meeting Professional (CMP) designation.
  • Chapters help students master the standards that are expected of production professionals for entry- and mid-level positions.
  • Each chapter ends with MBECS standards (by number and title) covered in the chapter, providing students and instructors a roadmap to professional achievement 

Practical, step-by-step format gives students hands-on experience in producing successful events.

  • The textpresents a hands-on, step-by-step method for managing the production and logistics of gatherings in the MEEC industry.
  • Numerous meeting/event professionals and educators contributed time-tested, real-world insight, and provide practical advice and best practices. 

Effective chapter design promotes learning with helpful review tools.

  • Chapter objectives, outlines, summaries, key words, review questions, and references help readers prepare for, review, and master chapter topics.