DK Guide to Public Speaking (3e) : 9780134380896

DK Guide to Public Speaking (3e)

Ford-Brown, Kindersley
 
Edition
 
3
ISBN
 
9780134380896
ISBN 10
 
0134380894
Published
 
10/01/2017
Published by
 
Pearson Higher Ed USA
Pages
 
528
Format
 
Out of stock
 
Title type
Book
$152.99
 
 
Title type
 
$60.00
 
 
Description

For courses in Public Speaking

 

An easy-to-navigate, visually engaging guide to becoming an effective public speaker

 

DK Guide to Public Speaking gives students the practical information they seek, supported by the concepts and theories instructors want — all presented within a compelling Dorling Kindersley design that facilitates an intuitive learning experience. Author Lisa Ford-Brown offers a user-friendly resource that equips students with the tools to become effective public speakers. The 3rd Edition has been updated with contemporary examples of speeches and presentation aids to engage students and ensure a contemporary view of public speaking.

Table of contents
  • TAB 1: STARTING
  • 1. Overview of Public Speaking
  • 2. Getting to Know Your Audience and Situation
  • 3. Selecting Your Topic and Purpose
  • TAB 2: RESEARCHING
  • 4. Locating Support Materials
  • 5. Selecting and Testing Support Materials
  • TAB 3: CREATING
  • 6. Outlining Your Speech
  • 7. Organizing the Speech Body
  • 8. Introducing and Concluding Your Speech
  • TAB 4: PRESENTING
  • 9. Using Language Successfully
  • 10. Delivering Your Speech
  • 11. Using Presentation Aids
  • TAB 5: LISTENING AND EVALUATING
  • 12. Listening
  • 13. Evaluating Speeches
  • TAB 6: SPEAKING TO INFORM
  • 14. The Informative Speech
  • TAB 7: SPEAKING TO PERSUADE
  • 15. Tools for Persuading
  • 16. The Persuasive Speech
  • TAB 8: SPEAKING ON SPECIAL OCCASIONS
  • 17. Speeches for Special Events
  • TAB 9: SPEAKING IN PROFESSIONAL AND GROUP SETTINGS
  • 18. On-the-Job Speaking
  • 19. Speaking in Small Groups
New to this edition

DK Guide to Public Speaking, Third Edition is also available via Revel™, an interactive learning environment that enables students to read, practice, and study in one continuous experience. Learn more.

 

A student-friendly design and intuitive organization facilitate mastery of key skills

  • Additional incorporation of learning objectives helps students focus on what matters most. As in previous editions, each chapter module starts with a learning-objective-reinforcing question that students should be able to answer after reading the chapter. Additionally, the headings in each chapter’s table of contents and review section are paired with learning objectives, and the learning objectives are repeated at the bottom of each page.

 

Compelling content engages students and encourages active learning

  • Expanded coverage of mediated presentations helps students master this key communication technique. The Third Edition offers more information on analyzing the mediated audience, using technology, finding tutorials, preparing and practicing, recording, and delivering video.
  • New speech outlines and examples keep the text current and relatable to students. In the Third Edition, Chapter 6 and Chapter 14 include complete annotated preparation outlines of informative student speeches, along with new related examples (working and delivery outlines, introductions and conclusions, and more). Many other new and updated examples appear throughout, including a new speech of introduction and a new after-dinner speech excerpt.
  • Fresh sample presentation aids and illustrations keep the text engaging. Chapter 11 includes new sample slides and updated templates from PowerPoint and Prezi. Many other illustrations and photos have been updated throughout the text, including library portal and database examples.
  • UPDATED! MLA citation guidelines and examples have been fully updated to reflect the Eighth Edition of the MLA Handbook.
Features & benefits

A student-friendly design and intuitive organisation facilitate mastery of key skills

  • Based on extensive research and usability studies, The DK Guide to Public Speaking gives students the practical information they seek, supported by the concepts and theories instructors want. The text has been carefully designed for easy navigation and use. Tabs, color-coded chapters, process charts, and question-and-answer heading formats help students quickly find answers to questions on any part of the speech process. And cross-references (set in blue to stand out) guide students to related sections.
  • The pairing of visuals and detailed explanations allows students to get an overview at a glance and read on for specifics.
  • Driven by examples, the text intricately weaves scenarios, annotated speeches, and diverse models in an easy-to-find blue font, including comparisons of effective and ineffective techniques.
  • The text’s learning objectives are correlated with the new 2015 National Communication Association’s Learning Outcomes in Communication. A guide at the end of the text points to the places in the narrative where each outcome is addressed.
    • NEW! Additional incorporation of learning objectives helps students focus on what matters most. As in previous editions, each chapter module starts with a learning-objective-reinforcing question that students should be able to answer after reading the chapter. Additionally, the headings in each chapter’s table of contents and review section are paired with learning objectives, and the learning objectives are repeated at the bottom of each page.
    • Concluding chapter review sections reinforce these learning objectives by reviewing them one more time.
  • Checklists and tip boxes emphasise the practical application of the skills and techniques highlighted in the text. Frequent checklists give students practical tools to help them create and evaluate their speeches at each stage of the process. Tip boxes provide useful information and advice along the way.

 

Compelling content engages students and encourages active learning

  • The text teaches by example with its intricate weaving of scenarios, annotated speeches, diverse examples, and comparisons of ineffective and effective techniques.
  • Starting with a section in Chapter 1 on overcoming apprehension, the text highlights confidence-building, an essential component of becoming an effective speaker. Confidence Booster sections throughout the rest of text help students deal with fears and be well prepared.
  • The text emphasises ethics at every stage of the speech-making process. Practicing Ethics sections in each chapter reinforce the focus on ethics and emphasise the importance of avoiding plagiarism.
  • Author Lisa Ford-Brown considers the research process, and students’ experience performing research, one of her focuses. The research chapters in Tab 2 are designed around the astounding array of resources available to students today. Ford-Brown emphasiss how to evaluate sources and how to cite them orally and in written form.
  • The text covers presentation aids in a truly compelling way. Chapter 11, Using Presentation Aids, takes full advantage of the cutting-edge design of the text to explain and showcase the variety of aids available to students today – and the best ways to maximise their use.
  • NEW! Expanded coverage of mediated presentations helps students master this key communication technique. The Third Edition offers more information on analysing the mediated audience, using technology, finding tutorials, preparing and practicing, recording, and delivering video.
  • NEW! New speech outlines and examples keep the text current and relatable to students. In the Third Edition, Chapter 6 and Chapter 14 include complete annotated preparation outlines of informative student speeches, along with new related examples (working and delivery outlines, introductions and conclusions, and more). Many other new and updated examples appear throughout, including a new speech of introduction and a new after-dinner speech excerpt.

 

Author biography

Lisa A. Ford-Brown is a writer and educator dedicated to the field of human communication. Her books include the DK Guide to Public Speaking, the DK Speaker, and DK Communication. She earned her B.S. and M.A. from Indiana State University in Speech Communication with minors in English, the Visual Arts, and Women’s Studies. She holds a PhD in Speech Communication from Southern Illinois University–Carbondale. She currently teaches at Columbia College. From 2003—2005, Dr. Ford-Brown chaired the Columbia College Humanities Department and served as a member of their Board of Trustees from 2008—2010. Prior to her current position, she taught at Indiana State University and the University of Dubuque.

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