Technology Strategies for the Hospitality Industry (3e)

For courses in technology in hospitality.

A practical guide to enhancing hospitality with technology
Technology Strategies for the Hospitality Industry examines technology strategies for the hospitality industry, from hotels and restaurants, to meetings and events. Practical in its approach, the text has a running theme of strategy throughout, and each chapter flows in the same order – interview, content, case study, and questions. Written in cooperation with a team of contributing authors from the industry, the 3rd edition includes a new chapter on virtual and augmented reality in hospitality and updated material on current and emerging technologies.

• 1. Introduction and Competitive Advantage
• 2. Computer Basics and Networking
• 3. E-Commerce and Digital Marketing in Practice
• 4. Restaurant Management Systems
• 5. Hotel and Resort Technology
• 6. Technology in Meeting and Events
• 7. Global Distribution Systems and Channels
• 8. Databases
• 9. Information to Knowledge
• 10. Augmented Reality and Virtual Reality in Hospitality
• 11. Strategic Hospitality Technology Investment

• Latest technological developments in hospitality:

  • A new chapter on virtual and augmented reality sheds light on how this important technology is helping to advance aspects of the hospitality industry.

  • New content in most chapters includes analysis of new technologies that have emerged since the last edition.

• Real-world applications and learning aids:

  • New interviews with industry professionals in each chapter, from suppliers to users of hospitality technology, provide first-hand insight into the current state of varied segments of the industry.

  • New case studies in each chapter give real-world context to some of the latest developments affecting the hospitality industry.

  • New questions in each chapter challenge students to test their knowledge of timely events.

  • Chapter objectives have been updated and enhanced, acting as an effective road map for each chapter and helping students track their learning.

• Examination of how technology impacts hospitality business strategy:

  • Students learn how various technology applications are leveraged in hospitality, from networks and data exchange, to e¿-commerce with both business and consumers.

  • The competitive advantages of hospitality information systems are covered, including their role as a revenue source, management tool, and link to building business partnerships and improving guest satisfaction.

  • Students are challenged to use the Internet to explore e-commerce opportunities from a marketing and advertising standpoint.

• Latest technological developments in hospitality:

  • New - A new chapter on virtual and augmented reality sheds light on how this important technology is helping to advance aspects of the hospitality industry.

  • New - New content in most chapters includes analysis of new technologies that have emerged since the last edition.

  • Comprehensive chapters in hospitality information system applications display real interfaces used in today’s hotels and restaurants, including the Property Management System, Global Distribution System, and the Restaurant Management System, among several others.

• Real-world applications and learning aids:

  • New - New interviews with industry professionals in each chapter, from suppliers to users of hospitality technology, provide first-hand insight into the current state of varied segments of the industry.

  • New - New case studies in each chapter give real-world context to some of the latest developments affecting the hospitality industry.

  • New - New questions in each chapter challenge students to test their knowledge of timely events.

  • New - Chapter objectives have been updated and enhanced, acting as an effective road map for each chapter and helping students track their learning.

Peter Nyheim, PhD, is a Principal at BizEnglish, a technology agency focusing on English-speaking clientele. Prior to BizEnglish, Dr. Nyheim taught at Penn State University and Drexel University. Dr. Nyheim earned a BA in Government from Lehigh University, an MBA from Drexel University in Information Systems, and a PhD in Workforce Education from Penn State University.