Business Statistics eBook (3e) : 9780134688152

Business Statistics eBook (3e)

Donnelly ,R
Published by
Pearson Higher Ed USA
Title type
NZ/Pacific customers only
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About the book: For one- or two-semester introductory courses in business statistics. Eliminate the intimidation factor from learning statistics for business.

Robert Donnelly’s Business Statistics was written in a conversational tone designed to reduce the level of anxiety that many business students experience when taking a statistics course. The 3rd Edition maintains the author’s successful and straightforward approach that explains each concept and why it’s important, directly to students. Through an abundance of comments in the margins that clarify specific topics, a variety of applications, and Your Turn practice opportunities in each chapter, students see business statistics in action -- both in the classroom and the world around them.

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Table of contents
  • 1. An Introduction to Business Statistics
  • 2. Displaying Descriptive Statistics
  • 3. Calculating Descriptive Statistics
  • 4. Introduction to Probabilities
  • 5. Discrete Probability Distributions
  • 6. Continuous Probability Distributions
  • 7. Sampling and Sampling Distributions
  • 8. Confidence Intervals
  • 9. Hypothesis Testing for a Single Population
  • 10. Hypothesis Tests Comparing Two Populations
  • 11. Analysis of Variance (ANOVA) Procedures
  • 12. Chi-Square Tests
  • 13. Hypothesis Tests for the Population Variance
  • 14. Correlation and Simple Linear Regression
  • 15. Multiple Regression and Model Building
  • 16. Forecasting
  • 17. Decision Analysis (online)
  • 18. Nonparametric Statistics (online)
  • Appendix A: Tables
  • Appendix B: Answers to Selected Even-Numbered Problems
Features & benefits
  • The engaging, straightforward tone pulls students into the material, without talking down to them, and helps them understand the concepts even before they realise they’re learning.
  • The look and feel of the book is designed to be friendly and unintimidating.
  • Key concepts - and why students need to know them - are effectively explained.
  • Author comments in the margins call out quick tips and common mistakes to help clarify specific topics. Presented informally as written bubbles, they’re analogous to side comments instructors would make to students during a lecture to help them understand the material.
  • Highlighted text ensures that students take notice of important points.
  • Students see why the concepts they’re learning are important and how they’ll be used in everyday life.
  • Learning Objectives open every chapter and help students guide their learning efforts.
  • The “Learn It, Do It, Check It” cycle lets students learn by reading an example, work in a similar problem on their own, and then check their answer to confirm they understand.
  • Current business examples are used throughout to grab and keep students’ interest. Many examples have been updated with more timely topics and data sets that relate to current business systems, technologies, and applications.
  • A step-by-step approach to complicated problems breaks down the tougher topics and shows students the steps involved in small, bite-size portions of information. As a result, students have a consistent road map to follow when deciding how to proceed with a specific technique.
  • Your Turn boxes follow the examples and give students a chance to practice a problem right after they’ve learned about it. Answers appear at the end of the chapters so students can check their work.
  • Detailed end-of-chapter problems vary in difficulty level and type and provide instructors with flexibility.
  • Statistics in Practice boxes use pertinent examples to grab students’ attention, clarify concepts, and show how statistics is used in today’s business environment.
  • Focus on Analytics discusses business analytics examples and applications, so students can achieve competitiveness in their careers. Equations sections provide useful summaries of formulas.
  • Technology coverage to Microsoft Excel® 2016. The 3rd Edition also focuses more on Excel’s Data Analysis ToolPak, which covers most functionalities needed in this course.
  • Excel Projects call out certain topics in the text, from Describing and Calculating Data to Hypothesis Testing to Linear.
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