The Business of Sport Management VitalSource eText (2e) : 9780273721376

The Business of Sport Management VitalSource eText (2e)

Published by
Pearson United Kingdom
Title type
Please note: You can only purchase up to 2 of this product at a time.

Digital Access Code. When you buy a VitalSource eText you will receive a unique digital redemption code and instructions on how to access this product. Please note: VitalSource eTexts are available for download immediately and cannot be returned once purchased.

Pearson VitalSource eTexts – digital books that fit your portable lifestyle

With Pearson VitalSource eTexts you can:

  • search for key concepts, words and phrases
  • make highlights and notes as you read or study
  • share your notes with friends
  • print up to 5 pages at a time 
  • use with PCs, MACs, smartphones and tablets 

The full text downloaded to your computer

Pearson VitalSource eTexts are downloaded to your computer and are accessed through the free VitalSource Bookshelf either offline or online, and also via the iPad/Android apps.

Time Limit

Pearson's Higher Education and Professional VitalSource products do not have an expiry date. You will continue to access your VitalSource products whilst you have your VitalSource Bookshelf installed.

Find out more about VitalSource eTexts

About the book

Over the first decade of the 21st century the scale and importance of the commercial sport industry has increased dramatically and rapidly. This timely second edition of the ground-breaking text The Business of Sport Management has been comprehensively revised, updated and significantly expanded in scope to meet the needs of today’s sports management students, and equip future managers with the tools they need to succeed.

Elegantly blending theory with practice, the text looks first at the distinctive context of sport organisations. It then examines the sport management theories and practice within functional areas such as finance, HRM, marketing and strategy. Finally it considers important issues such as risk management, sponsorship, retailing, social media, sports betting and more. Written with a thoroughly international perspective, this book is ideal for students of sports management on programmes of sports, leisure and business studies, and will also be of great interest to practitioners working in sport businesses.

Table of contents
Section A – The Context of Sport

1 Introduction: The Commercialisation of Sport

John Beech & Simon Chadwick

2 Governance in Sport

John Beech

3 Ethics in Sport

Leon Culbertson, Mike McNamee & Emily Ryall

4 The Role of the State in Sport

Chris Parker & Alan Barnard

5 The Economics of Competitive Balance in Sport

Jon Guest

6 The Impacts of Sport

Robert Kaspar & Sebastian Kaiser

Section B - Business Functions applied to Sport

7 Organisational Behaviour in Sport Organisations

John Old

8 Human Resource Management in Sport

Terrence Wendell Brathwaite

9 Branding and Marketing in Sport

Norm O’Reilly, Ted Graham & Lindsay Rennie

10 Sports Finance

Michael Barker

11 Managing small and not-for-profit sports organisations

Cameron O’Beirne

12 Strategy and Environmental Analysis in Sport

Andy Adcroft

13 Managing Sport Operations: Quality, Performance and Control

Terri Byers

14 The Internet, Online Social Networks, and the Fan Digital Experience

Boris Helleu & Maxence Karoutchi

Section C – Sport Management Issues

15 Sports and the Law

Karen Bill & Simon Gardiner

16 Sport Event and Facility Management

Dave Arthur

17 Sport Sponsorship and Endorsement

Des Thwaites & Yue Meng

18 Sport Broadcasting

Harry Arne Solberg

19 Risk Management in Sport
Dominic Elliott

20 The Sports Betting Industry

David Morris

21 Sports Retailing and Merchandising

Leigh Sparks

22 Sports Media and PR

Steve Dittmore

23 The Internationalisation of Sport

Simon Chadwick

24 Sports Agents and Intermediaries

Anna Semens
Access Code info.

To get the most out of your Pearson VitalSource eText you need to download the VitalSource Bookshelf software. This software is free to download and use. Click here to view the VitalSource Bookshelf system requirements.

Download Information: Once purchased, you can view and/or download your VitalSource eText instantly, either via the download link which you will receive as soon as you complete your online order or by viewing the download link against the order in the My Account area of this website.

Please note: VitalSource eTexts are available for download immediately and cannot be returned once purchased.