The Business of Sport Management VitalSource eText (2e) : 9780273721376

The Business of Sport Management VitalSource eText (2e)

 
Edition
 
2
ISBN
 
9780273721376
ISBN 10
 
0273721372
Published
 
20/05/2014
Published by
 
Pearson United Kingdom
Pages
 
Format
 
 
Title type
eBook
$65.00
 
 
Please note: You can only purchase up to 2 of this product at a time.
 
Description

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About the book

Over the first decade of the 21st century the scale and importance of the commercial sport industry has increased dramatically and rapidly. This timely second edition of the ground-breaking text The Business of Sport Management has been comprehensively revised, updated and significantly expanded in scope to meet the needs of today’s sports management students, and equip future managers with the tools they need to succeed.

Elegantly blending theory with practice, the text looks first at the distinctive context of sport organisations. It then examines the sport management theories and practice within functional areas such as finance, HRM, marketing and strategy. Finally it considers important issues such as risk management, sponsorship, retailing, social media, sports betting and more. Written with a thoroughly international perspective, this book is ideal for students of sports management on programmes of sports, leisure and business studies, and will also be of great interest to practitioners working in sport businesses.

Table of contents
Preface
Section A – The Context of Sport

1 Introduction: The Commercialisation of Sport

John Beech & Simon Chadwick

2 Governance in Sport

John Beech

3 Ethics in Sport

Leon Culbertson, Mike McNamee & Emily Ryall

4 The Role of the State in Sport

Chris Parker & Alan Barnard

5 The Economics of Competitive Balance in Sport

Jon Guest

6 The Impacts of Sport

Robert Kaspar & Sebastian Kaiser

Section B - Business Functions applied to Sport

7 Organisational Behaviour in Sport Organisations

John Old

8 Human Resource Management in Sport

Terrence Wendell Brathwaite

9 Branding and Marketing in Sport

Norm O’Reilly, Ted Graham & Lindsay Rennie

10 Sports Finance

Michael Barker

11 Managing small and not-for-profit sports organisations

Cameron O’Beirne

12 Strategy and Environmental Analysis in Sport

Andy Adcroft

13 Managing Sport Operations: Quality, Performance and Control

Terri Byers

14 The Internet, Online Social Networks, and the Fan Digital Experience

Boris Helleu & Maxence Karoutchi

Section C – Sport Management Issues

15 Sports and the Law

Karen Bill & Simon Gardiner

16 Sport Event and Facility Management

Dave Arthur

17 Sport Sponsorship and Endorsement

Des Thwaites & Yue Meng

18 Sport Broadcasting

Harry Arne Solberg

19 Risk Management in Sport
Dominic Elliott

20 The Sports Betting Industry

David Morris

21 Sports Retailing and Merchandising

Leigh Sparks

22 Sports Media and PR

Steve Dittmore

23 The Internationalisation of Sport

Simon Chadwick

24 Sports Agents and Intermediaries

Anna Semens
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