Brilliant Business Writing VitalSource eText: How to inspire, engage and persuade through words (2e) : 9780273744566

Brilliant Business Writing VitalSource eText: How to inspire, engage and persuade through words (2e)

 
Edition
 
2
ISBN
 
9780273744566
ISBN 10
 
0273744569
Published
 
01/12/2012
Published by
 
Pearson United Kingdom
Pages
 
Format
 
 
Title type
eBook
$24.99
 
 
 
Description

When you buy a VitalSource eText you will receive your unique redemption code and instructions on how to access this product. Please note: VitalSource eTexts are available for download immediately and cannot be returned once purchased.

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About the book

Full of tips, examples and exercises that will transform your writing from the same old same old into something that’ll mark you out from the crowd. Get the confidence and creativity to take your business writing from something that does the job into something that’s brilliant.

Brilliant outcomes

  • Produce business writing people actually want to read
  • Persuade and inspire people, sell more, or get that job
  • Get a distinctive, powerful and engaging writing voice

 

Table of contents

About the author

Publisher's acknowledgements

Author's acknowledgements

Part 1 The beginning

   1   Introduction

   2   Clunk, click, every trip

Part 2 Structure

   3   The order of events

   4   I've been waiting for a sign

   5   Keeping it together

   6   Death by PowerPoint: an antidote

Part 3 Style

   7   Doing what comes naturally

   8   Word perfect

   9   One thing leads to another

   10  What not to write

   11  Mythbusting

   12  Sound advice

Part 4 Magic

   13  A spoonful of sugar

   14  Painting pictures

   15  More sound advice

   16  Screenwriting

   17  And finally ...

Part 5 The end

   18  It ain't over till it's over

   19  The end is nigh

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Please note: VitalSource eTexts are available for download immediately and cannot be returned once purchased