Digital Access Code. When you buy an eBook you will receive a unique digital redemption code and instructions on how to access this product direct from VitalSource.
Please note: eBooks are available for download immediately and cannot be returned once purchased.
VitalSource eBook - A digital book that fits your portable lifestyle and allows you to:
- search for key concepts, words and phrases
- make highlights and notes as you study
- share your notes with friends
- read on any device
The full text downloaded to your computer
The eBook is downloaded to your computer and accessible offline through the free VitalSource Bookshelf, available online and also via the iPad/Android app. When the eBook is purchased, you will receive an email with your access code.
Time Limit
Pearson's Higher Education and Professional VitalSource products do not have an expiry date. You will continue to access your VitalSource products whilst you have your VitalSource Bookshelf installed.
Find out more about eBooks
About the book
Customer Relationship Management gives a well-balanced coverage of strategy and organisation, marketing aspects, analytical CRM, operational CRM, CRM systems and their implementation. It is the only comprehensive academic text to cover the entire scope of CRM from a marketing management angle.
Geared to MBA students and advanced undergraduate students, as well as those taking courses on CRM, direct marketing, relationship marketing, database management or business intelligence, the book is also appropriate for graduate students in information management attending courses on CRM and participants in specific CRM/database management.
To get the most out of your eBook you need to download the VitalSource Bookshelf software. This software is free to download and use. Click here to view the VitalSource Bookshelf system requirements.
Download Information: Once purchased, you can view and/or download your eBook instantly, either via the download link which you will receive as soon as you complete your online order or by viewing the download link against the order in the My Account area of this website.
Please note: eBooks are available for download immediately and cannot be returned once purchased.