Brilliant Social Media VitalSource eText: How to start, refine and improve your social business media strategy : 9781292001159

Brilliant Social Media VitalSource eText: How to start, refine and improve your social business media strategy

 
Edition
 
1
ISBN
 
9781292001159
ISBN 10
 
1292001151
Published
 
01/10/2013
Published by
 
Pearson United Kingdom
Pages
 
Format
 
 
Title type
eBook
$23.49
 
 
 
Description

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About the book

FAZED BY FACEBOOK? TONGUE-TIED BY TWITTER? LOST ON LINKEDIN? LEARN HOW TO NAVIGATE THE SOCIAL MEDIA JUNGLE, AND FIND OUT HOW TO GET YOUR BUSINESS NOTICED.

Social media is easy when you know how – this practical guide shows you how to get started, then refine and improve your strategy to get real business results.

Many businesses know that social media is important – but they either haven’t made a start or are dabbling without a proper strategy in place. It’s easy to feel overwhelmed by the task – how much of my time will it take? When will I see the benefit? What do I do to get heard? How do I integrate it with my marketing and business goals? What are the risks?

Table of contents

Publisher's acknowledgements

About the author

About the book (go on, read me)

Introduction – embracing change

Chapter 1: Setting the scene – how marketing used to work

Part 1 – Why social media works for business

Chapter 2: The problem with traditional marketing

Chapter 3: Why social media is the marketing of the future

Chapter 4: Overarching principles that you must remember

Chapter 5: Getting started

Part 2 – Choosing and using platforms

Chapter 6: Selecting the right social media platforms

Chapter 7: LinkedIn

Chapter 8: Facebook

Chapter 9: Twitter

Chapter 10: Google+

Chapter 11: YouTube

Chapter 12: The best of the rest: Flickr/Picassa/Pinterest

Part 3 – Making social media work harder

Chapter 13: Tools to better manage your social media accounts

Chapter 14: How to measure your success in social media

Chapter 15: Refining your presence

Chapter 16: Social media monitoring

Chapter 17: Other things you need to know

Chapter 18: Understanding and managing risks

Chapter 19: How to build social media into the rest of your marketing

 

Conclusion

Glossary

Index

Author biography

Adam Gray is a social media expert with 25 years of experience in marketing and has been working exclusively in social media since 1999. He is now recognised as one of the country’s top experts in this field and is now working closely with larger clients as a consultant to help them implement social media in their businesses.

He also speaks regularly for a range of companies, business groups and industry bodies including the Chartered Institute of Marketing, the Institute of Sales and Marketing Management, the Institute of Professional Development and is a guest lecturer at several business focussed universities around the UK

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