Business Gen!us: Deceptively simple ways to sharpen your business thinking : 9781292012667

Business Gen!us: Deceptively simple ways to sharpen your business thinking

Published by
Pearson United Kingdom
Available on demand
Title type

You can be a Business Genius. And the good news is that it isn't that hard. In fact, Business Genius! makes it fun.

Inside this book are the secrets to more inner genius at work. They’ll help you spot opportunities, pole-vault problems, get creative and surprise others by turning the ordinary into the extraordinary and the impossible into possible.

Through an array of highly original and powerful psychological techniques, you’ll soon start to improve:

  • Yourself: boost your focus, confidence, resilience and time-management skills
  • Your business: drive, grow and hone your competitive advantage, innovation and collaboration
  • Your impact: develop your influence, creativity, negotiation and leadership skills

Blast through the blocks that hold you back and discover the clever, cunning tips and strategies that everyone from Disney to Danone and Ferrari to Faberge are using. Then turn theory into action, sharpen your skills and take your Business Genius thinking to an amazing new level.

'If you have an idea and want to make it happen, this is the book for you.'

Ray Keene OBE, The Times

'This concentrated book of power inducts the ambitious entrepreneur into the secrets of how to do it yourself.' Tony Buzan, creator of Mind Maps

'Full of anecdotes, case studies and memorable quotes that makes it like no other self-help and business book.'  Adrian Furnham, professor of psychology

Table of contents


About the author

Author’s note

Introduction: EXCEL! (UP! your thinking, UP! your work, UP! your life)

How to get the most out of this book


Part 1  Improve yourself

UP! your focus

UP! your confidence

UP! your resilience

UP! your stress management skills

UP! your time management skills


Part 2  Get on with others

UP! your influence

UP! your impact

UP! your assertiveness

UP! your communication skills

UP! your negotiation skills


Part 3  Achieve in business

UP! your competitive advantage

UP! your business growth

UP! your innovation culture

UP! your collaboration

UP! your leadership


How high? How far?

Conclusion: upwards and onwards…

Further information


Author biography

James Bannerman is a Creative Change Agent who combines creativity with psychology to help businesses innovate. As an Innovation Consultant he has worked with many leading organisations such as British Airways, Orange, Starbucks, Rolls-Royce, HSBC and Takeda, as well as at the National Space Centre on a mission to Mars. He also lectures on business ‘innovation, creativity, and enterprise’ on the MBA programmes at Warwick Business School.