International Marketing and Export Management eBook (8e) : 9781292016955

International Marketing and Export Management eBook (8e)

 
Edition
 
8
ISBN
 
9781292016955
ISBN 10
 
1292016957
Published
 
13/06/2016
Published by
 
Pearson United Kingdom
Pages
 
Format
 
 
Title type
eBook
$65.00
 
 
 
Description

Digital Access Code: When you buy an eBook you will receive an email with your unique redemption code code. Simply go to VitalSource Bookshelf to download the FREE Bookshelf software. After installation, enter your redemption code for your eBook.

Please note: eBooks are available for download immediately and cannot be returned once purchased.

About the book: International Marketing and Export Management 8e offers an accessible state-of-the-art text in international marketing. The book covers the evolving internationally competitive landscape that almost all firms and consumers find themselves acting in today. Consumers because they often make consumption choices where there are international options, and firms because they either compete internationally or have international competitors in their domestic market.

The eighth edition retains its clear and comprehensive coverage of the opportunities for companies of all sizes and in all industries in the export of goods, services, intellectual property and business models.

The full text downloaded to your computer. With VitalSource eBooks you can:

  • search for key concepts, words and phrases
  • make highlights and notes as you study
  • share your notes with friends

The eBook is downloaded to your computer and accessible either offline through the VitalSource Bookshelf, available online and also via the iPad/Android app.

Time Limit: This VitalSource eBook does not have an expiry date. You will continue to access your eBook whilst you have your VitalSource Bookshelf installed.

Table of contents
1 International marketing and exporting

2 Bases of international marketing

3 The international environment: culture; economic forces; and competition

4 The international environment: government, political and legal forces

5 Market selection: definition and strategies

6 Information for international market(ing) decisions

7 Market entry strategies

8 In depth with entry modes

9 Nonexport entry modes

10 Product decisions

11 Pricing decisions

12 Financing and methods of payment

13 Promotion and marketing communication 774

14 Supply chain management/logistics and handling export orders 854

Glossary

Index
Access Code info.

To get the most out of your eBook you need to download the VitalSource Bookshelf software. This software is free to download and use. View the VitalSource Bookshelf system requirements here.

Download Information: Once purchased, you can view and/or download your eBook instantly, either via the download link which you will receive as soon as you complete your online order or by viewing the download link against the order in the My Account area of this website.

Please note: eBooks are available for download immediately and cannot be returned once purchased.