Communication: Principles for a Lifetime, Global Edition (6e) : 9781292102863

Communication: Principles for a Lifetime, Global Edition (6e)

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Pearson Higher Ed USA
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For courses in Introduction to Communication that take a mainstream rather than a survey approach


A five-principles approach that helps students build practical communication skills

Communication: Principles for a Lifetime was designed to address the biggest challenge when teaching Introduction to Communication: how to present the variety of fundamental theory and skills without overwhelming learners. By organising the text around five key principles of communication, authors Steven Beebe, Susan Beebe, and Diana Ivy help students to see the interplay among communication concepts, skills, and contexts. The 6th Edition retains this successful five-principles framework, and adds updated content and a new learning architecture that better helps students build, and use, strong communication skills—in the course and beyond.

Table of contents
  • 1. Identifying Foundations of Human Communication    
  • 2. Exploring Self-Awareness and Communication    
  • 3. Understanding Verbal Messages    
  • 4. Understanding Nonverbal Messages    
  • 5. Listening and Responding    
  • 6. Adapting to Others: Diversity and Communication    
  • 7. Understanding Interpersonal Communication    
  • 8. Enhancing Relationships    
  • 9. Understanding Group and Team Performance    
  • 10. Enhancing Group and Team Performance    
  • 11. Developing Your Speech    
  • 12. Organizing and Outlining Your Speech    
  • 13. Delivering Your Speech    
  • 14. Speaking to Inform    
  • 15. Speaking to Persuade    
  • A. Interviewing    
  • B. Sample Speeches for Discusion and Evaluation


New to this edition

I. New and Updated Features

Features that highlight the relevance of course concepts

Revised Developing Your Speech, Step by Step features in the public speaking chapters walk students through the process of designing and delivering a speech.

Updated tools and content that boost engagement


• In order to present the most up-to-date information as effectively as possible, the sixth edition has been redesigned and updated in a number of ways.

A fresh design with many new photos and cartoons draws today’s visual learners into the text.
The addition of contemporary examples makes concepts relatable, helping students see the relevance of course material to their own lives.
• The sixth edition features significantly updated and expanded research, incorporating the latest findings about human communication principles and skills.
Two new speeches in Appendix B model best practices in public speaking.

An enhanced learning architecture better guides students through each chapter.

Updated learning objectives at the start of each chapter provide students with advance organizers and reading goals for approaching the chapter. New to this edition, the learning objectives reappear at key points in the chapter to help students gauge their progress and monitor their learning.
Updated chapter-ending study guides revisit the learning objectives and key terms, helping students master course material and apply concepts to their own lives.

II. Content Updates

1. Foundations of Human Communication
• Revised and streamlined chapter organization quickly introduces students to key concepts.
• Updated coverage summarizes recent research on the global value of communication skills, and online communication topics, including social media use and the potential for deceit.

2. Self-Awareness and Communication
• New examples, and discussions of new research on topics such as the effects of difficult job searches on self-esteem of recent college graduates, engage students in the chapter.
• Revised Communication & Technology feature explores the relationship between Facebook and self-esteem, and new research in the Communication & Ethics feature discusses Facebook and narcissism.
• Updated and new coverage summarizes research on the development of self-concept, gender differences and media influences on self-esteem development, and the self-esteem benefits of honest relationships.

3. Understanding Verbal Messages
• New Communication & Technology feature discusses the communication implications of our words being changed by autocorrect features on mobile devices.
• New Communication & Diversity feature updates readers on expanded language options to identify genders.
• New discussion of humblebrags raises awareness and engages readers’ interest.

 4. Understanding Nonverbal Messages
• New Communication & Ethics feature contemplates the ethics of intentionally seeking interactive synchrony or mimicry of nonverbal communication.
• Engaging new Communication & Diversity feature explores how nonverbal communication and cultural sensitivity contribute to the success of Olympic games.
• New Communication & Technology feature emphasizes the risks of texting or talking on a mobile device while walking.
• New examples throughout the chapter and discussions of trends such as the popularity of using “second screen” technology maintain students’ interest while enhancing understanding.

5. Listening and Responding
• Updated discussions summarize new research on people’s preference for talking with good listeners, the importance of listening in medical careers and in group communication, cultural differences in listening and responding, listening styles, gender and listening, increases in listening instruction, characteristics of good listeners, the importance of motivation in listening, and paraphrasing when responding.
• New tables summarize advice for providing social support in an easier-to-read and understand format.

6. Adapting to Others: Diversity and Communication
• Updated discussion of gender identities and sexual orientations raises students’ awareness.
• Chapter summarizes newest diversity statistics, as well as new research on millennial generation, globalization, the importance of studying culture, using social media to adapt to new cultures, individualistic and collectivistic cultures, culture and worldview, and adaption of communication.

7. Understanding Interpersonal Communication

• New Communication & Diversity feature explores research on friendships between straight women and gay men.
• New Communication & Technology feature debates the implications of Invisible Boyfriend and Invisible Girlfriend, online services that help users deceive people into believing the users are in a romantic relationship.
• New Communication & Ethics feature considers the ethics of uncensored honesty or blurting out unfiltered opinions or responses to others' messages.

8. Enhancing Relationships
• New section of the chapter offers research-based advice for relationship breakups, and discusses on-again/off-again relationships and continued friendship after a romantic breakup.
• New Communication & Technology feature discusses the role of video chat technology in maintaining relationships.
• Updated coverage summarizes recent research on family relationships, development of friendships, workplace relationships, cyberinfidelity, relational dialectic theory, and conflict.

9. Understanding Group and Team Performance
• Updated coverage summarizes recent research on virtual groups, roles of group members, communication patterns in groups, power, stages of group development, group cohesion, and conflict in groups.
• Streamlined discussion of types of groups and teams allows students to focus on learning about the nature, development, interaction and leadership of groups and teams.

10. Enhancing Group and Team Performance
• New Communication & Ethics feature encourages students to develop their own potential solutions to the common group problem of a member who judges others’ ideas during brainstorming sessions.
• Updated coverage summarizes recent research on sharing information in virtual and in-person groups, competent group member behavior, creativity in group problem solving, avoiding groupthink, leadership, and effective meetings.

11. Developing Your Speech
• Updated coverage summarizes recent research on public speaking anxiety.
• Two new figures help students visualize processes involved in selecting a speech topic.
• A new student speech for the Developing Your Presentation Step by Step feature focuses on the effects of poverty on the brain, a topic of current interest.
• New advice throughout the chapter helps students prepare speeches to be delivered online or via video.
• Updated examples throughout the chapter model exemplary speeches and help students relate to chapter material.

12. Organizing and Outlining Your Speech
• New sample preparation outline and speaking notes provide continuity by showing the development of the same speech in the Developing Your Presentation Step by Step feature.
• Updated examples from both student presentations and some of the most acclaimed presentations of the day model techniques students can apply in their own presentations.

13. Delivering Your Speech
• New tables offer practical, usable advice for manuscript, memorized, impromptu, and extemporaneous speaking in a format that is easy to access and review.
• New and updated figures help today’s visual learners understand effective language and presentation aids for speeches.
• Many new examples throughout the chapter model techniques used by exemplary speechmakers.

14. Speaking to Inform
• New figure provides visual advance organizer to help students understand the process of teaching new information.
• Techniques of informative speaking are modeled in the chapter construction and via many well-chosen new examples.
• A new sample informative speech is annotated to model for students how one student speaker effectively used techniques discussed in the chapter.

15. Speaking to Persuade

• Streamlined chapter organization and coverage more efficiently introduces students to key concepts of persuasive speaking.
• New figures provide easily accessible practical advice on using fear appeals and on establishing initial, derived, and terminal credibility.
• New figures provide approachable visual reviews of propositions of fact, value, and policy and steps of Monroe’s motivated sequence organization for persuasive speaking.
• Carefully chosen new examples throughout the chapter model techniques of persuasive speaking.
• A new sample persuasive speech is annotated to model for students how one student speaker effectively used techniques discussed in the chapter.

Appendix A: Interviewing
• New material on electronic submission of resumes and portfolios reflects current practice.

Appendix B: Sample Speeches for Discussion and Evaluation

• New sample informative and persuasive speeches showcase presentation techniques discussed in Chapters 11–15.

Features & benefits


A framework that fosters deep understanding throughout the course
To help students understand and remember the essential concepts of the course, Communication: Principles for a Lifetime is organised around five fundamental communication principles:

1. Be aware of your communication with yourself and others.
2. Effectively use and interpret verbal messages.
3. Effectively use and interpret nonverbal messages.
4. Listen and respond thoughtfully to others.
5. Appropriately adapt messages to others.

These principles are introduced and explained early in the text, and are referred to throughout the later chapters as students learn about interpersonal relationships, group and team discussions, and public presentations. Marginal icons remind students when one of the five principles is particularly relevant, and help them make connections between core concepts and practical applications. This principles-centred framework helps students see the “big picture,” and understand the role and importance of communication — both as they sit in the classroom and as they live their lives.