Digital Marketing: Strategy, Implementation and Practice eBook (6e) : 9781292125640

Digital Marketing: Strategy, Implementation and Practice eBook (6e)

Chaffey
 
Edition
 
6
ISBN
 
9781292125640
ISBN 10
 
1292125640
Published
 
05/01/2016
Published by
 
Pages
 
Format
 
 
Title type
 
 
 
Description

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About the book

Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.

Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using social media including Twitter and Facebook.

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Please note: eBooks are available for download immediately and cannot be returned once purchased.