Webs of Influence: The Psychology of Online Persuasion eBook (2e) : 9781292134611

Webs of Influence: The Psychology of Online Persuasion eBook (2e)

 
Edition
 
2
ISBN
 
9781292134611
ISBN 10
 
1292134615
Published
 
07/02/2017
Published by
 
Pearson United Kingdom
Pages
 
Format
 
 
Title type
eBook
$28.99
 
 
Please note: You can only purchase up to 2 of this product at a time.
 
Description

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About the book

With the majority of commercial transaction now happening online, companies of all shapes and sizes face an unprecedented level of competition to win over and retain new business.

In this second edition of Webs of Influence, Nathalie Nahai brings together the latest insights from the world of psychology, neuroscience and behavioural economics to explain the underlying dynamics and motivations behind consumer behaviour.

This book will show you how to apply specific principles to improve your marketing, products and websites, enabling you to engage with your customers in a more meaningful way.

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Please note: eBooks are available for download immediately and cannot be returned once purchased.