Consumer Behavior: Buying, Having, and Being, Global Edition MyLab Marketing with Pearson eText (12e) : 9781292153223

Consumer Behavior: Buying, Having, and Being, Global Edition MyLab Marketing with Pearson eText (12e)

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Pearson MyLab™ is the world's leading online self-study, homework, tutorial and assessment product designed with a single purpose in mind: to improve the results of all higher education students, one student at a time.

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Solomon’s Consumer Behavior: Buying, Having, and Being, Global Edition deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age.

In the Twelfth Edition, Solomon has revised and updated the content to reflect major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students, making it easy to apply them outside of the classroom.

The updated text is rich with up-to-the-minute discussions on a range of topics such as “Dadvertising,” “Meerkating,” and the “Digital Self” to maintain an edge in the fluid and evolving field of consumer behavior.

Mobile device-friendly and fully integrated with MyLab Marketing. Pearson eTexts allow you to highlight, add your own study notes, and review your instructor's personalised notes anytime, anywhere. Access to the Pearson eText will continue for as long as your MyLab subscription is active. Download the Pearson eText app from the Apple App Store or Google Play. Pearson eText is a product that is only available online.

Table of contents
  • 1. Buying, Having, and Being: An Introduction to Consumer Behavior
  • 2. Consumer and Social Well-Being
  • 3. Perception
  • 4. Learning and Memory
  • 5. Motivation and Affect
  • 6. The Self: Mind, Gender, and Body
  • 7. Personality, Lifestyles, and Values
  • 8. Attitudes and Persuasive Communications
  • 9. Decision Making
  • 10. Buying, Using, and Disposing
  • 11. Groups and Social Media
  • 12. Income and Social Class
  • 13. Subcultures
  • 14. Culture
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