Strategic Management: A Competitive Advantage Approach, Concepts, Global Edition eBook (16e) : 9781292185965

Strategic Management: A Competitive Advantage Approach, Concepts, Global Edition eBook (16e)

 
Edition
 
16
ISBN
 
9781292185965
ISBN 10
 
1292185961
Published
 
31/01/2017
Published by
 
Pearson Higher Ed USA
Pages
 
Format
 
 
Title type
eBook
$65.00
NZ/Pacific customers only
 
 
This eText can only be purchased by people residing in New Zealand, Fiji, Samoa, Tonga or Cook Islands with a credit card from the same country. Click here to find the Pearson website for your region.
 
Description

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About the book

For courses in strategy.

A Practical, Skills-oriented Approach to Strategic Management

In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The Sixteenth Edition has been thoroughly updated and revised with current research and concepts, and added exercises and review questions.

Table of contents
1. Strategic Management Essentials 

THE COHESION CASE: Nestlé S.A, 2016

2. Outside-USA Strategic Planning

3. Ethics, Social Responsibility, and Sustainability

4. Types of Strategies

5. Vision and Mission Analysis

6. The Internal Audit

7. The External Audit

8. Strategy Generation and Selection

9. Strategy Implementation

10. Strategy Execution

11. Strategy Monitoring

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