Digital Business and E-Commerce Management (7e) : 9781292193335

Digital Business and E-Commerce Management (7e)

Chaffey
 
Edition
 
7
ISBN
 
9781292193335
ISBN 10
 
1292193336
Published
 
13/06/2019
Published by
 
Pearson United Kingdom
Pages
 
680
Format
 
In stock
 
Title type
Book
$119.99
 
 
Title type
 
$60.00
 
 
Description
Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world. In this edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking, covering all aspects of digital business including strategy, digital comms and transformation.
Table of contents
  • Part 1 - Introduction
  • 1 Introduction to digital business
  • 2 Opportunity analysis for digital business and e-commerce
  • 3 Managing digital business infrastructure
  • 4 Key issues in the digital environment
  • Part 2 - Strategy and applications
  • 5 Digital business strategy
  • 6 Supply chain and demand
  • 7 Digital marketing
  • 8 Customer relationship management
  • Part 3 Implementation
  • 9 Customer experience and service design
  • 10 Managing digital transformation and growth hacking
  • Glossary
  • Index