The Financial Times Guide to Business Start Up 2019/20 eBook (31e) : 9781292259215

The Financial Times Guide to Business Start Up 2019/20 eBook (31e)

Published by
Pearson United Kingdom
Title type
Whether you’re about to start your own business or have already taken the plunge and want to keep on track, make sure you have a copy of The Financial Times Guide to Business Start Up to hand. Updated for all your business needs, this edition covers all the latest legal and financial changes you need to be aware of following the 2018 Budget.
  • Get everything you need to know to start up and run your business
  • Comply with the most up-to-date financial, tax and legal requirements
  • Find out how to fund your business, whether through traditional channels or online platforms
  • Discover how to develop your idea and refine your business model
  • Build your online presence, benefit from social media and advertise effectively online

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Table of contents
  • 1 You and your ideas
  • 2 Less than 100 per cent
  • 3 Who will buy?
  • 4 Are you sure?
  • 5 Timing the jump
  • 6 The business plan
  • 7 Getting ready to start
  • 8 Off the peg
  • 9 Franchises
  • 10 Beating the pirates
  • 11 Names and brands
  • 12 Getting the message across
  • 13 Getting new customers
  • 14 Building customer relationships
  • 15 How to set a price
  • 16 Choosing your workplace
  • 17 Professional back-up
  • 18 Getting the right staff
  • 19 Your rights and duties as an employer
  • 20 Your business and the environment
  • 21 Insurance
  • 22 Forecasting
  • 23 Raising the money
  • 24 Staying afloat
  • 25 Moving ahead
  • 26 Not waving but drowning
  • 27 Keeping the record straight
  • 28 Tax
  • 29 VAT
  • 30 Pensions and retirement
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