Agile Strategy: How to create a strategy ready for anything eBook : 9781292262994

Agile Strategy: How to create a strategy ready for anything eBook

Fernando,R
 
Edition
 
1
ISBN
 
9781292262994
ISBN 10
 
1292262990
Published
 
07/06/2019
Published by
 
Pearson United Kingdom
Pages
 
Format
 
 
Title type
eBook
$27.99
 
 
 
Description

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About the book: Agile Strategy is a practical guide for managers responsible for setting the strategic direction of their organisations in increasingly dynamic markets. Through its frameworks, tools and real-world examples, it explains how to transform business performance through greater organisational agility.

Why do we need a new book on strategy?

The pace of change is increasing, and strategic management is not keeping up. More than one in four (28%) strategic initiatives fail to meet their original goals and business intent[1], with insufficient agility identified as one of the top three barriers to successful strategy implementation[2]. The square peg of traditional strategy — vision, mission and blue-sky exercises; the separation of strategy from “implementation” — no longer fits the round hole of increasingly dynamic markets. It is time for a new approach.

How is Agile Strategy different?

Agile Strategy distinguishes itself from other strategy and agile books currently available in that it is:

  • Designed for large organisations: Much of the writing on agile techniques addresses start-ups or small and medium-sized enterprises (SMEs), which operate under very different constraints and freedoms. Agile Strategy is written for large organisations who want to be more agile.
  • Commercially-led: The approach is not a lightly airbrushed business rewrite of agile software development practices, but rather a fundamental rethinking of commercial and operational business practices.
  • Practical: It is anchored in innovative and robust concepts but designed as a practical “how-to” guide: a book for practitioners, written by a practitioner.
  • Results-focused: Whilst addressing a broad range of organisational topics, the book is grounded in the definition and delivery of measurable business benefits.

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Table of contents
PART ONE Getting started
1 What you need to design an agile strategy
2 Get some perspective! How to ask the right questions
PART TWO Research and analysis
3 How to gain insight in a VUCA world
4 VUCAnomics – learn where and why you make money
5 Use your intelligence – how to track market and organisational performance
PART THREE Design and action
6 How to foster agility in your organisation
7 How to develop strategic intent and operational flexibility
8 How to execute agile strategies
PART FOUR Results
9 How to measure success
10 How to hurdle the barriers to success
Epilogue: How to continue the conversation
Index
Access Code info.

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