Business Essentials, Global Edition eBook (12e) : 9781292269016

Business Essentials, Global Edition eBook (12e)

Ebert & Griffin
 
Edition
 
12
ISBN
 
9781292269016
ISBN 10
 
1292269014
Published
 
20/03/2019
Published by
 
Pearson Higher Ed USA
Pages
 
Format
 
 
Title type
eBook
$60.00
NZ/Pacific customers only
 
 
This eText can only be purchased by people residing in New Zealand, Fiji, Samoa, Tonga or Cook Islands with a credit card from the same country. Click here to find the Pearson website for your region.
 
Description

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About the book: For introductory business courses.

The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for businesses - and a need for change in introduction to business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications on companies today. The 12th Edition includes new real-world examples and research findings, helping students to see how entrepreneurs are putting into practice the concepts that they are learning about, and making this text the most current and relevant one available on the market.

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Table of contents
  • PART I: THE CONTEMPORARY BUSINESS WORLD
  • 1. The US Business Environment
  • 2. Understanding Business Ethics and Social Responsibility
  • 3. Entrepreneurship, New Ventures, and Business Ownership
  • 4. Understanding the Global Context of Business
  • PART II: MANAGING THE BUSINESS
  • 5. Managing the Business
  • 6. Organizing the Business
  • 7. Operations Management and Quality
  • PART III: PEOPLE IN ORGANIZATIONS
  • 8. Employee Behavior and Motivation
  • 9. Leadership and Decision Making
  • 10. Human Resource Management and Labor Relations
  • PART IV: PRINCIPLES OF MARKETING: BUILDING RELATIONSHIPS WITH CUSTOMERS FOR COMPETITIVE ADVANTAGE
  • 11. Marketing Processes and Consumer Behavior
  • 12. Developing and Pricing Products
  • 13. Distributing and Promoting Products
  • PART V: MANAGING INFORMATION FOR BETTER BUSINESS DECISIONS
  • 14. Information Technology (IT) for Business
  • 15. The Role of Accountants and Accounting Information
  • PART VI: THE FINANCIAL SYSTEM AND ISSUES IN FINANCIAL MANAGEMENT
  • 16. Understanding Money and the Role of Banking
  • 17. Managing Business Finances
  • Appendix I: Risk Management
  • Appendix II: The Legal Context of Business
  • Appendix III: Managing Your Personal Finances
  • Appendix IV: Unions and Labor Management
Features & benefits
  • Discussions on the emerging new relationship between the United States and Cuba.
  • Coverage of the likely impact of Donald Trump’s election as President of the United States, the looming withdrawal of Great Britain from the European Union, the increasing diversity of the labor force, the continuing impact of social media, and the slow but steady growth of the United States economy.
  • Chapter Openers present real-world cases that introduce a variety of topics and highlight organisations like Netflix and Wegman’s, that students can easily relate to.
  • End-of-chapter features help students review and apply concepts and build skills
  • Exercising Your Ethics ask students to examine an ethical dilemma and think critically about how they would approach and resolve it.
  • Applied learning opportunities to enhance student leadership skills
Access Code info.

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