Business Essentials, Global Edition, 12th edition

  • Ronald J. Ebert
  • Ricky W. Griffin

Title overview

For introductory business courses.

The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for businesses - and a need for change in introduction to business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications on companies today. The 12th Edition includes new real-world examples and research findings, helping students to see how entrepreneurs are putting into practice the concepts that they are learning about, and making this text the most current and relevant one available on the market.

Table of contents

  • PART I: THE CONTEMPORARY BUSINESS WORLD
  • 1. The US Business Environment
  • 2. Understanding Business Ethics and Social Responsibility
  • 3. Entrepreneurship, New Ventures, and Business Ownership
  • 4. Understanding the Global Context of Business
  • PART II: MANAGING THE BUSINESS
  • 5. Managing the Business
  • 6. Organizing the Business
  • 7. Operations Management and Quality
  • PART III: PEOPLE IN ORGANIZATIONS
  • 8. Employee Behavior and Motivation
  • 9. Leadership and Decision Making
  • 10. Human Resource Management and Labor Relations
  • PART IV: PRINCIPLES OF MARKETING: BUILDING RELATIONSHIPS WITH CUSTOMERS FOR COMPETITIVE ADVANTAGE
  • 11. Marketing Processes and Consumer Behavior
  • 12. Developing and Pricing Products
  • 13. Distributing and Promoting Products
  • PART V: MANAGING INFORMATION FOR BETTER BUSINESS DECISIONS
  • 14. Information Technology (IT) for Business
  • 15. The Role of Accountants and Accounting Information
  • PART VI: THE FINANCIAL SYSTEM AND ISSUES IN FINANCIAL MANAGEMENT
  • 16. Understanding Money and the Role of Banking
  • 17. Managing Business Finances
  • Appendix I: Risk Management
  • Appendix II: The Legal Context of Business
  • Appendix III: Managing Your Personal Finances
  • Appendix IV: Unions and Labor Management

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English Learning Student & Teacher resources: Pearson English Website

Published by Pearson (June 21st 2019) - Copyright © 2019