International Business (8e) : 9781292274157

International Business (8e)

Collinson / Rugman
 
Edition
 
8
ISBN
 
9781292274157
ISBN 10
 
1292274158
Published
 
05/02/2020
Published by
 
Pearson United Kingdom
Pages
 
728
Format
 
In stock
 
Title type
Book
$119.99
 
 
Title type
 
$65.00
 
 
Description
For undergraduate and postgraduate students taking modules in international business, international strategy and global business practice.

Explore and understand international business through practical, theory and analytical frameworks

International Business, 8th Edition, by Collinson, Narula and Rugman presents students with data and evidence to map trends, make predictions and take on the role of decision makers in business and governments to enable them to lead organisations with real insight in a complex, global environment. This textbook connects tried-and-tested theory, analytical frameworks, data and case examples to deliver a comprehensive guide to the subject from authors who keep pace with the ongoing developments in both theory and practice, focusing on the impacts of decisions on both the performance of multinational firms and the societies and economies they work in.
Table of contents
  • Part 1: THE WORLD OF INTERNATIONAL BUSINESS
  • Chapter 1 An Introduction to International Business
  • Chapter 2 General Frameworks in International Business
  • Chapter 3 Multinational Enterprises, Innovation and Competitiveness
  • Part 2: THE ENVIRONMENT OF INTERNATIONAL BUSINESS
  • Chapter 4 International Politics
  • Chapter 5 International Culture
  • Chapter 6 International Trade
  • Chapter 7 International Financial Markets and Institutions
  • Part 3: INTERNATIONAL BUSINESS STRATEGIES
  • Chapter 8 Multinational Strategy
  • Chapter 9 Organising Strategy
  • Chapter 10 Corporate Strategy and National Competitiveness
  • Part 4: FUNCTIONAL AREA STRATEGIES
  • Chapter 11 Production Strategy
  • Chapter 12 Marketing Strategy
  • Chapter 13 Human Resource Management Strategy
  • Chapter 14 Political Risk and Negotiation Strategy
  • Chapter 15 International Financial Management
  • Part 5: REGIONAL STRATEGIES
  • Chapter 16 European Union
  • Chapter 17 Japan
  • Chapter 18 North America
  • Chapter 19 Emerging Economies
  • Chapter 20 China
  • Glossary
Features & benefits
The structure and content of this textbook in step with the rapidly changing world of international business. Focusing on the impacts of decisions on both the performance of multinational firms and the societies and economies they work in, this new edition includes:
  • Over 90 new and updated case studies from a diverse range of businesses and industries fromaround the world, such as IKEA, Alibaba, the global beer market, MPesa mobile banking andthe Canadian car manufacturer Magna.
  • New content on responsible business, illustrated with case studies on the US-Venezuela oildispute, the Huawei spy accusation and climate change partnerships between businesses andgovernment agencies.
  • A new emphasis on global value chains, outsourcing and cooperative alliances underpinned byinnovation and knowledge creation.
  • The major implications of ongoing changes in the politics of global trade including Brexit andthe US-China trade war.
Student supplements