Management Information Systems: Managing the Digital Firm, Global Edition eBook (16e) : 9781292296623

Management Information Systems: Managing the Digital Firm, Global Edition eBook (16e)

Laudon,K et al
 
Edition
 
16
ISBN
 
9781292296623
ISBN 10
 
1292296623
Published
 
12/07/2019
Published by
 
Pearson Higher Ed USA
Pages
 
Format
 
 
Title type
eBook
$65.00
NZ/Pacific customers only
 
 
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Description

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About the book: For introductory courses in IS (information systems) and MIS (management information systems).

Management Information Systems: Managing the Digital Firm provides the most comprehensive overview of information systems used by business firms today, while drawing connections between MIS and business performance. The Laudons are known for their outstanding real-world case studies, which describe how well-known companies use IT to solve problems and achieve business objectives. Students develop sought-after skills, such as leading IS-related management discussions and using IT to meet bottom-line results. Each chapter of the 16th edition features all-new Interactive Sessions, new Video Cases, and a new Career Opportunities section building practical job-seeking skills.

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Table of contents
  • PART I: ORGANIZATIONS, MANAGEMENT, AND THE NETWORKED ENTERPRISE
  • 1. Information Systems in Global Business Today
  • 2. Global E-Business and Collaboration
  • 3. Information Systems, Organizations, and Strategy
  • 4. Ethical and Social Issues in Information Systems
  • PART II: INFORMATION TECHNOLOGY INFRASTRUCTURE
  • 5. IT Infrastructure and Emerging Technologies
  • 6. Foundations of Business Intelligence: Databases and Information Management
  • 7. Telecommunications, the Internet, and Wireless Technology
  • 8. Securing Information Systems
  • PART III: KEY SYSTEM APPLICATIONS FOR THE DIGITAL AGE
  • 9. Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
  • 10. E-commerce: Digital Markets, Digital Goods
  • 11. Managing Knowledge and Artificial Intelligence
  • 12. Enhancing Decision Making
  • 13. Building Systems
  • 14. Managing Projects
  • 15. Managing Global Systems
Features & benefits
  • Interactive Sessions are two short cases per chapter redesigned as active learning opportunities for use in the classroom or on online discussion boards. Each case concludes with case study questions.
  • Hands-on MIS Projects at the end of each chapter include three project types: management decision problems; a software exercise using Microsoft® Excel™, Access™, or web page and blog creation tools; and a project that develops Internet business skills.
  • A Collaboration and Teamwork Project in each chapter develops teamwork and presentation skills, with options for using open source collaboration tools such as Google Drive™ or Google Docs™.
  • Learning objectives are organised around study questions to focus student attention. Each chapter concludes with a review summary and review questions drawing on these study questions.
  • Case studies using current examples show how well-known companies use information systems to achieve business objectives, including Uber®, NFL®, Facebook®, Crayola®, Walmart®, Amazon®, Google®, Starbucks®, and GE®.
  • A Career Opportunities section, a new feature of each chapter, helps students use this text as a tool for job hunting and career building. It includes an entry-level job description related to chapter topics, business-related questions that might arise during an interview, and tips for answering those questions and preparing for the interview.
  • Chapter 11 has been rewritten with new coverage of artificial intelligence, including machine learning, natural language systems, computer vision systems, and robotics, reflecting surging interest in business uses of AI.
  • Coverage of social business now examines “deep learning,” supervised learning, unsupervised learning, edge computing, 5G networks, general data protection regulation (GDPR), blockchain, data lake, distributed database, and FinTech.
  • The text, figures, tables, and cases have been updated with the latest sources from industry and MIS research as of September 2018.
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