Essential Economics for Business eBook (5e)

Essential Economics for Business offers students a concise, accessible and engaging introduction to the key principles of micro and macroeconomics, in addition to broader business-related topics, including business organisation and strategy. Numerous cases and examples throughout the text illustrate how economics can be used to understand specific business problems or aspects of the business environment, from economic growth, to levels of business investment, interest rates, employment issues, the prices firms charge, the rise of online shopping and Brexit. This is the ideal text for students taking a module including economics on any business or management degree or diploma course.

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• Part A INTRODUCTION
• 1 Business and the economic environment
• Part B MARKETS, DEMAND AND SUPPLY
• 2 The working of competitive markets
• 3 Demand and the consumer
• 4 Supply decisions in a perfectly competitive market
• Part C THE MICROECONOMIC ENVIRONMENT OF BUSINESS
• 5 Pricing and output decisions in imperfectly competitive markets
• 6 Business growth and strategy
• 7 Multinational corporations and business strategy in a global economy
• 8 Labour and employment
• 9 Government, the firm and the market
• Part D THE MACROECONOMIC ENVIRONMENT OF BUSINESS
• 10 The economy and business activity
• 11 National macroeconomic policy
• 12 The global trading environment
• 13 The global financial environment
• Websites appendix
• Key ideas
• Glossary

• The Macro section has been reworked and simplified, focusing on how the macro environment impacts on the firm.
• More on globalisation – also in relation to anti-globalisation
• More emphasis on growth in relation to sustainability
• Updated examination of Brexit, looking at alternative models of exit from the EU.
• New material on protectionism and tariffs.
• Many new case studies in boxes, focusing on specific industries or on government policies as they affect firms
• A range of new activities at the end of each box with opportunities for you to conduct investigation and research.

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