International Business: A Managerial Perspective, Global Edition eBook (9e) : 9781292313795

International Business: A Managerial Perspective, Global Edition eBook (9e)

Griffin,R et al
Published by
Pearson Higher Ed USA
Title type
NZ/Pacific customers only
This eText can only be purchased by people residing in New Zealand, Fiji, Samoa, Tonga or Cook Islands with a credit card from the same country. Click here to find the Pearson website for your region.
For courses in international business.

Successfully prepare students for the international marketplace

International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets, and geographical literacy. It also greatly emphasises cultural literacy and gives students the tools to effectively communicate with foreign business representatives. The 9th Edition features new cases, boxes, and analyses reflecting the latest challenges and opportunities confronting international businesses, so students are prepared to successfully conduct business with organisations worldwide.

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Table of contents
  • 1. An Overview of International Business 
  • 2. Global Marketplaces and Business Centers 
  • 3. Legal, Technological, Accounting, and Political Environments 
  • 4. The Role of Culture 
  • 5. Ethics and Social Responsibility in International Business 
  • 6. International Trade and Investment 
  • 7. The International Monetary System and the Balance of Payments 
  • 8. Foreign Exchange and International Financial Markets 
  • 9. Formulation of National Trade Policies 
  • 10. International Cooperation Among Nations 
  • 11. International Strategic Management 
  • 12. Strategies for Analyzing and Entering Foreign Markets 
  • 13. International Strategic Alliances 
  • 14. International Organization Design and Control 
  • 15. Leadership and Employee Behavior in International Business 
  • 16. International Marketing 
  • 17. International Operations Management 
  • 18. International Financial Management 
  • 19. International Human Resource Management and Labor Relations
Features & benefits
  • Analyses of the impact of globalisation on competition within industries, including the global wine industry, the global flower industry, the coffee industry, and more.
  • Assessment of the ethical and social responsibilities of international businesses and businesspeople, including direct trade coffee, BP and the Gulf oil spill, green energy and free trade, and more.
  • Examples of international trade and investment conflicts and the challenges they present international business practitioners, including the global taxation war, and trade in counterfeit goods.
  • Coverage of how recent natural disasters and political upheavals have affected international business, including Toyota’s massive recalls and quality problems, and the political unrest that swept through the Middle East beginning in 2011.
  • All data and other statistical information in the book has been thoroughly updated, including international trade statistics, exchange rates, and expatriate costs of living in various global business centres.
  • Venturing Abroad exposes students to the opportunities and challenges of conducting business outside of their home country, including territorial disputes in the South China Sea, technology transfer controversies, growing concerns about cyber privacy, and more.
  • E-World provides students with insight into the impact of e-commerce on how business is conducted internationally.
  • Bringing the World into Focus examines how firms address cultural, legal, and technological differences among countries, such as Russia and the rule of law, and the impact on the European Union of Brexit.
  • Emerging Opportunities highlights challenges and opportunities students may face in emerging international markets.
  • People, Planet, and Profits address the challenges that international businesses -- Gulf air carriers, Haier, McDonald’s, and more - must deal with in promoting their triple bottom lines.
  • In Practice at the end of each major section of every chapter consists of two concise major “take-away” points from the preceding section and a thought-provoking question for further consideration.
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