E-commerce 2020-2021, Global Edition eBook (16e) : 9781292343211

E-commerce 2020-2021, Global Edition eBook (16e)

Laudon,K et al
 
Edition
 
16
ISBN
 
9781292343211
ISBN 10
 
1292343214
Published
 
07/05/2020
Published by
 
Pearson Higher Ed USA
Pages
 
Format
 
 
Title type
eBook
$65.00
NZ/Pacific customers only
 
 
This eText can only be purchased by people residing in New Zealand, Fiji, Samoa, Tonga or Cook Islands with a credit card from the same country. Click here to find the Pearson website for your region.
 
Description
For courses in e-commerce.

The most up-to-date, comprehensive overview of e-commerce today

Lively and fun to read, E-commerce 2020: Business, Technology and Society is an in-depth, thought-provoking introduction to e- commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook (R), Google (R), Twitter (R), and Amazon (R) illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 16th edition, including its data, figures, and tables, has been updated through October 2019. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, internet sales taxes, and intellectual property.

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