Business Communication Today, Global Edition eBook (15e) : 9781292353159

Business Communication Today, Global Edition eBook (15e)

Bovee,C et al
 
Edition
 
15
ISBN
 
9781292353159
ISBN 10
 
1292353155
Published
 
31/07/2020
Published by
 
Pearson Higher Ed USA
Pages
 
Format
 
 
Title type
eBook
$65.00
NZ/Pacific customers only
 
 
This eText can only be purchased by people residing in New Zealand, Fiji, Samoa, Tonga or Cook Islands with a credit card from the same country. Click here to find the Pearson website for your region.
 
Description
For courses in business communication.

Business Communication Today continues to demonstrate the vital connection between recent technological developments and modern business practices. Each new edition addresses the most essential changes in technology and how they impact the business world, while still covering timeless communication skills such as listening, presenting, and writing. With coverage of mobile communication, social media, and the emerging impact of artificial intelligence, the 15th Edition blends leading-edge topics with timeless fundamental skills. With a clear, fluid chapter organisation, the text introduces, develops, and reviews major concepts to maximise students' understanding of the material.

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Table of contents
  • 1. Professional Communication in a Digital, Social, Mobile World
  • 2. Collaboration, Interpersonal Communication, and Business Etiquette
  • 3. Communication Challenges in a Diverse, Global Marketplace
  • 4. Planning Business Messages
  • 5. Writing Business Messages
  • 6. Completing Business Messages
  • 7. Digital Media
  • 8. Social Media
  • 9. Visual Media
  • 10. Writing Routine and Positive Messages
  • 11. Writing Negative Messages
  • 12. Writing Persuasive Messages
  • 13. Finding, Evaluation, and Processing Information
  • 14. Planning Reports and Proposals
  • 15. Writing and Completing Reports and Proposals
  • 16. Developing Presentations in a Social Media Environment
  • 17. Enhancing Presentations with Slides and Other Visuals
  • 18. Building Careers and Writing Résumés
  • 19. Applying and Interviewing for Employment
Features & benefits
  • In-depth discussions of current and emerging issues help students understand the way mobile, social, and intelligent technologies are reshaping corporate communications.
  • Intelligent Communication Technology boxes provide glimpses into fascinating technologies that are changing the way businesses communicate. New boxes examine innovations ranging from augmented writing tools to résumé bots.
  • An “Empowering Communicators with Intelligent Communication Technology” 4-page visual shows 15 applications of AI and smart technology, including new systems that students are likely to encounter in their job searches.
  • Current references and examples keep the text highly relatable and applicable to the real world.
  • Chapter-opening vignettes set the stage for important business communication topics throughout the text, using real, contemporary examples.
  • NEW - Real-life examples and nearly 90 new figures give students a deeper understanding of business and mobile communication, social media, and how these skills and concepts relate to their personal and professional lives.
  • NEW - 10 new Communication Close-Ups, featuring such firms as KLM Royal Dutch Airlines, John Deere, Patreon, Stitch Fix, and BP, show students how professionals apply the same skills they are reading about in the chapter.
  • NEW - Communication Cases challenge students to craft messages for mobile devices, giving them first-hand practice of essential business communication skills. Half of the Cases now feature real companies in a wide variety of industries.
  • NEW - Build Your Career activities help students create employment-communication packages so they’re ready to apply for jobs by the end of the course.
  • NEW - Apply Your Skills Now highlight boxes help students apply their newly developing communication skills in other classes and in their personal lives.
  • NEW - Five-Minute Guides serve as handy reminders of the steps needed to accomplish a variety of fundamental communication tasks -- from writing business email to planning reports and presentations.
  • Chapter previews present clear learning objectives and include Close-up Vignettes that feature successful professional role models for students.
  • NEW - Nearly 150 new end-of-chapter questions and exercises encourage students to challenge themselves to master essential business communication ideas and skills.
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