Communication for Business and the Professions: Strategies and Skills (6e) : 9781486019533

Communication for Business and the Professions: Strategies and Skills (6e)

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Pearson Australia
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Communication for Business and the Professions: Strategies and Skills is a current and comprehensive resource with an easy-to-navigate structure that makes this sometimes challenging subject easy to learn.
  • Plain-English explanations provide students with a solid background to the theory of communication and how to interact effectively.
  • A variety of features and activities stimulate critical thinking and promote active learning.
  • Working models enable students to practise and refine how well they communicate.
The 6th Edition features exciting new content on some of the most dynamic areas of business communication. An entirely new chapter on social media and technology (Chapter 2) has been added. In addition, a new section on Customer Satisfaction has been added to the Customer Complaints discussion within the chapter on Customer Service (Chapter 11).

An emphasis on Australian examples provides a relevant context, making Communication for Business and the Professions the perfect resource for students new to the field of business communication.

Table of contents
  • Part 1 The Communication factor
  • Chapter 1 Communication foundations
  • Chapter 2 Social media
  • Chapter 3 Interpersonal communication
  • Chapter 4 Emotional intelligence: managing self and relationships
  • Chapter 5 Negotiation and conflict management
  • Chapter 6 Intercultural communication
  • Part 2 Leadership and communication
  • Chapter 7 Communication across the organisation
  • Chapter 8 Leadership
  • Chapter 9 Team and work group communication
  • Chapter 10 Effective meetings: face-to-face and virtual
  • Chapter 11 Customer service
  • Chapter 12 Public relations
  • Part 3 Researching, evaluating and presenting information
  • Chapter 13 Knowledge management
  • Chapter 14 Researching and processing information
  • Chapter 15 Conducting surveys and questionnaires
  • Chapter 16 Critical thinking, argument, logic and persuasion
  • Chapter 17 Communicating through visuals
  • Chapter 18 Oral presentations and public speaking
  • Part 4 The writing process
  • Chapter 19 Writing for the professions
  • Chapter 20 Writing correspondence, emails and short reports
  • Chapter 21 Writing long reports
  • Chapter 22 Writing for the Web
  • Chapter 23 Writing reflective journals
  • Chapter 24 Academic writing
  • Part 5 Employment communication
  • Chapter 25 The job search, résumés and interviews

Click here to download the detailed contents list (411 Kb)

New to this edition
  • NEW! In Real Life feature at the beginning of each chapter, highlights current practice or points of view.
  • NEW! A case study for each chapter assists students’ understanding of how to apply the concepts within the chapter.
  • NEW! Chapter 2 Social Media includes the impact of social media on communication in today’s workplace, discusses the advantages and disadvantages of social media and considers ethical challenges.
  • NEW! Chapter 11 Customer Service includes Customer Satisfaction and a new section—Customer Complaints.
Features & benefits
  • Chapter openers include a chapter learning objectives to focus students on key concepts. This is accompanied by a set of review questions for each learning objective placed throughout the chapter.
  • The new In Real Life feature, also at the beginning of each chapter, highlights current practice or points of view.
  • Tables and figures, including flow charts and concept maps, are designed for visual clarification of important information. They form a user-friendly reference throughout the chapter.
  • Key terms are printed in bold the first time they appear, with accompanying margin definitions, providing an integrated glossary feature to aid comprehension of key terms in context.
  • Apply your knowledge exercises provide short practical activities that reinforce theoretical content. They are spread throughout the chapter at strategic study points.
  • Self-evaluation checklists provide a self-evaluation tool to prompt students to reflect on their communication skills.
  • A new feature, a case study for each chapter assists students’ understanding of how to apply the concepts in each chapter.
  • A chapter summary provides a concise overview of the chapter’s main points and is an excellent tool for study and revision.
  • Activities and questions contains graded exercises and group activities for further critical analysis and review.
  • Exploring the Web encourages students to research on the Web, learn more about relevant areas covered in the chapter and verify and source the accuracy of their research.
  • Building your skills is designed to integrate key chapter concepts.
Author biography
Judith Dwyer is an acknowledged communication expert, educator and author. She has written 16 books and conducted research and lectured in communication studies for more than 20 years. A longstanding member of the Australian Institute of Management, her areas of expertise are communication studies, economics, management and leadership. She consults on and manages a number of industry projects. Judith has a Master of Management (Public) from the University of Technology Sydney, a Bachelor of ­Economics from the University of New England and a Diploma in Education from the University of Newcastle. Her fundamental message is that an understanding of people and social processes is more important than our knowledge of facts, but we must research and integrate theory into efficient working practice.

Nicole Hopwood holds a Graduate Diploma of Management from the Australian Graduate School of Management and a Bachelor of Economics from the University of Sydney, and is a member of CPA Australia. Her professional experience comprises working in various industries, including professional services, banking and telecommunications. She has also specialised in business reconstruction and insolvency in the professional services industry. From Nicole’s extensive professional experience in Australia and the UK she has gained the realisation that each member within an organisation has a responsibility for continual improvement both within themselves and the organisation. Her philosophy is that continual improvement and learning are integral to improvement in every aspect of an organisation’s activities.

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