Entrepreneurship and Marketing MNG00716 (Custom Edition) eBook : 9781486022250

Entrepreneurship and Marketing MNG00716 (Custom Edition) eBook

Scarborough
 
Edition
 
1
ISBN
 
9781486022250
ISBN 10
 
1486022251
Published
 
10/02/2014
Published by
 
Pearson Custom Books
Pages
 
Format
 
 
Title type
eBook
$60.00
 
 
 
Description

Entrepreneurship and Marketing is a custom title for Southern Cross University

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Entrepreneurship and Marketing MNG00716 (Custom Edition) eBook

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This text provides a practical, “hands on” approach to entrepreneurship, authoritative coverage of current marketing management practice and theory. The aim of this text is to provide students with the knowledge and tools they need to launch a successful business.

Table of contents

TABLE OF CONTENTS

SECTION A ENTREPRENEURSHIP 1

 1.   The Foundations of Entrepreneurship 3
 2.   Inside the Entrepreneurial Mind: From Ideas to Reality 41
 3.   Designing a Competitive Business Model and Building a Solid Strategic Plan 88
15.  Global Aspects of Entrepreneurship 129

SECTION B MARKETING 167

 1.   Defining Marketing for the 21st Century 169
 2.   Developing Marketing Strategies and Plans 185
18.  Managing Marketing in the Global Economy 202

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