Entrepreneurship and Marketing: Critical Concepts (Custom Edition) : 9781488610424

Entrepreneurship and Marketing: Critical Concepts (Custom Edition)

Scarborough
 
Edition
 
1
ISBN
 
9781488610424
ISBN 10
 
1488610428
Published
 
16/12/2014
Published by
 
Pearson Custom Books
Pages
 
223
Format
 
Out of stock
 
Title type
Book
$131.99
 
 
Title type
 
$60.00
 
 
Description
This custom edition is published for Southern Cross University.


It comprises of chapters selected from Essentials of Entrepreneurship and Small Business Management, Global Edition and Framework for Marketing Management, Global Edition, 5th Edition.

Table of contents
  • SECTION A ENTREPRENEURSHIP 
  • 1.   The Foundations of Entrepreneurship 
  • 2.   Inside the Entrepreneurial Mind: From Ideas to Reality 
  • 3.   Designing a Competitive Business Model and Building a Solid Strategic Plan 
  • 15. Global Aspects of Entrepreneurship 
  • SECTION B MARKETING 
  • 1.   Defining Marketing for the 21st Century 
  • 2.   Developing Marketing Strategies and Plans 
  • 18. Managing Marketing in the Global Economy