Principles of Marketing MyLab Marketing with Pearson eText (7e) : 9781488611858

Principles of Marketing MyLab Marketing with Pearson eText (7e)

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Pearson Australia
Title type
Access Code (Digital)

Digital Access Code Purchase. When you buy a digital access code you will receive your unique redemption code and instructions on how to access this product.

Please Note: To access MyLab Marketing you need a Course ID from your instructor. The duration of access to MyLab Marketing is set by your instructor for your specific unit of study. Digital codes provide immediate access or download and cannot be returned once purchased.

Pearson MyLab™ is the world's leading online self-study, homework, tutorial and assessment product designed with a single purpose in mind: to improve the results of all higher education students, one student at a time.

Pearson eText

A flagship marketing resource that provides an introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning.

Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Real local and international examples bring ideas to life and new feature ‘linking the concepts’ helps students test and consolidate understanding as they go.

The latest edition enhances understanding with a unique learning design including revised, integrative concept maps at the start of each chapter, end-of-chapter features summarising ideas and themes, a mix of mini and major case studies to illuminate concepts, and critical thinking exercises for applying skills.

Mobile device-friendly and fully integrated with MyLab Marketing. Pearson eTexts allow you to highlight, add your own study notes, and review your instructor's personalised notes anytime, anywhere. Access to the Pearson eText will continue for as long as your MyLab Economics subscription is active. Download the Pearson eText app from the Apple App Store or Google Play. Pearson eText is a product that is only available online.

Features & benefits

MyLab Marketing gives you all the tools you need to succeed in your studies. It includes:

  • NEW! Decision Making Simulations - with a new interface and enhanced user experience these simulations help students think like professionals as they apply concepts to realistic business challenges they’re likely to experience in their future careers.
  • NEW! MediaShare - facilitates interactive learning by allowing students and instructors to share and comment on speeches, group projects, outlines, and more. Users can upload original content for peer and instructor feedback, or embed YouTube content with just a few clicks.
  • NEW! Dynamic Study Modules (DSMs) - provide help where students need it most. DSMs work by continuously assessing student performance and activity, then use data and analytics to provide personalised content in real-time to reinforce concepts that target a learner's particular strengths and weaknesses.

Other features available in MyLab Marketing:

  • a study plan builder to identify what concepts you have already mastered, and those that you are finding challenging
  • a study plan featuring practice questions with immediate feedback, to help you master those challenging concepts
  • a multimedia library with resources to help you better understand course material and link theory to practice
  • Marketing Blog - keep up to date with all the latest news, stories and current events with the blog
  • eText - gives students access to their textbook anytime, anywhere. Educators can share their comments or highlights and students can add their own notes, highlights and bookmarks
Access Code info.

Register for MyLab/Mastering

Start at MyLab/Mastering and follow the online instructions.

To register you will need these three things:

  1. a valid email address
  2. a Course ID from your instructor. (A Course ID looks something like Lecturer12345)
  3. the digital access code you purchased from

After you have registered you are ready to sign in to MyLab/Mastering any time.

Signing in to MyLab/Mastering

  1. Go to MyLab/Mastering, and click Sign In.
  2. Enter the Sign In Username and Password you created during registration.
  3. Select the correct course from the course list and you are ready to begin.

Time Limit

The duration of access to MyLab/Mastering is set by your instructor for your specific unit of study.

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Note: Digital access codes are available for download immediately and cannot be returned once purchased.