Marketing Management: An Asian Perspective eBook (6e) : 9789814576611

Marketing Management: An Asian Perspective eBook (6e)

 
Edition
 
6
ISBN
 
9789814576611
ISBN 10
 
9814576611
Published
 
07/11/2013
Published by
 
Pearson Singapore
Pages
 
Format
 
 
Title type
eBook
$60.00
 
 
 
Description

Digital Access Code: When you buy an eBook you will receive an email with your unique redemption code code. Simply go to VitalSource Bookshelf to download the FREE Bookshelf software. After installation, enter your redemption code for your eBook.

Please note: eBooks are available for download immediately and cannot be returned once purchased.

Marketing Management: An Asian Perspective, 6th edition continues to showcase the excellent content that Kotler has created with examples and case studies that are easily recognized. This enables students to relate to and grasp marketing concepts better. 

VitalSource eBook - A digital book that fits your portable lifestyle and allows you to:

  • search for key concepts, words and phrases
  • make highlights and notes as you study
  • share your notes with friends
  • read on any device

The eBook is downloaded to your computer and accessible either offline through the VitalSource Bookshelf, available online and also via the iPad/Android app.

Time Limit: Pearson's Higher Education and Professional VitalSource products do not have an expiry date. You will continue to access your VitalSource products whilst you have your VitalSource Bookshelf installed.

Table of contents
Part 1 – Understanding Marketing Management
Chapter 1: Defining Marketing for the 21st Century
Chapter 2: Developing Marketing Strategies and Plans
Part 2 – Capturing Marketing Insights
Chapter 3: Gathering Information and Scanning the Environment
Chapter 4: Conducting Marketing Research and Forecasting Demand
Part 3 – Connecting with Customers
Chapter 5: Creating Customer Value, Satisfaction, and Loyalty
Chapter 6: Analyzing Consumer Markets
Chapter 7: Analyzing Business Markets
Chapter 8: Identifying Market Segments and Targets
Part 4 – Building Strong Brands
Chapter 9: Creating Brand Equity
Chapter 10: Crafting the Brand Positioning
Chapter 11: Competitive Dynamics
Part 5 – Shaping the Market Offerings
Chapter 12: Setting Product Strategy
Chapter 13: Designing and Managing Services
Chapter 14: Developing Pricing Strategies and Programs
Part 6 – Delivering Value
Chapter 15: Designing and Managing Marketing Channels and Value Networks
Chapter 16: Managing Retailing, Wholesaling, and Logistics
Part 7 – Communicating Value
Chapter 17: Designing and Managing Integrated Marketing Communications
Chapter 18: Managing Mass Communications: Advertising, Sales Promotions, Events, and Public Relations
Chapter 19: Managing Personal Communications: Direct Marketing and Personal Selling
Part 8 – Creating Successful Long-Term Growth
Chapter 20: Introducing New Market Offerings
Chapter 21: Tapping into Global Markets
Chapter 22: Managing a Holistic Marketing Organization
Access Code info.

To get the most out of your eBook you need to download the VitalSource Bookshelf software. This software is free to download and use. Click here to view the VitalSource Bookshelf system requirements.

Download Information: Once purchased, you can view and/or download your eBook instantly, either via the download link which you will receive as soon as you complete your online order or by viewing the download link against the order in the My Account area of this website.

Please note: eBooks are available for download immediately and cannot be returned once purchased.