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  • Business in Action, Global Edition eBook (9e)

     
    Title type
    eBook
    $65.00
    NZ/Pacific customers only
     
    A concise and comprehensive introduction to business Business in Action remains the premier, comprehensive textbook for important introductory business principles and concepts. Featuring a highly organised, objective-driven structure, the text incorporates relevant, contemporary examples and trend... Read more >
     

  • Marketing Research, Global Edition eBook (9e)

     
    Title type
    eBook
    $65.00
    NZ/Pacific customers only
     
    For courses in global marketing. A conceptual approach and introduction to the field of marketing research Written with an emphasis on the practical application of marketing research methods, Marketing Research teaches the basic fundamental statistical techniques needed to analyse market data. Th... Read more >
     

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