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  • Basic Marketing Research, Pearson New International Edition (4e)

     
    Title type
    Book
    $147.99
     
    For undergraduate-level courses in Marketing Research.With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.
     

  • Basic Marketing Research: Pearson New International Edition eBook (4e)

     
    Title type
    eBook
    $60.00
    NZ/Pacific customers only
     
    Digital Access Code. When you buy an eBook you will receive a unique digital redemption code and instructions on how to access this product direct from VitalSource. Please note: eBooks are available for download immediately and cannot be returned once purchased. VitalSource eBook - A digital b... Read more >
     

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