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  • Consumer Behavior, Global Edition (12e)

     
    Title type
    Book
    $143.99
     
    For undergraduate and graduate courses in consumer behavior. Strategic applications for understanding consumer behavior Consumer Behavior, 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful market... Read more >
     

  • Lakeside Company: Case Studies in Auditing (12e)

     
    Title type
    Book
    $88.99
     
    For undergraduate/graduate courses in auditing.   The cases in The Lakeside Company create a realistic view of auditing by putting the abstract concepts into practice.   How do you prepare students for the workforce in your auditing class?  What types of projects do you assign ove... Read more >
     

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