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  • The Brand Gap

    Title type
    THE BRAND GAP presents a unified theory of brand-building. This book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn: the new definition of... Read more >

  • Simply Marketing Communications

    Title type
    Simply Marketing Communications offers a concise overview of the principles and practices of this dynamic and exciting subject. Based on Chris Fill’s comprehensive and widely used Marketing Communications: engagement, strategies and practice, this shorter book has much more emphasis on the basi... Read more >

  • ZAG VitalSource eText: The #1 Strategy of High-Performance Brands

    Title type
    NZ/Pacific customers only
    When you buy a VitalSource eText you will receive your unique redemption code and instructions on how to access this product. Please note: VitalSource eTexts are available for download immediately and cannot be returned once purchased. Pearson VitalSource eTexts – digital books that fit your p... Read more >

  • ZAG: The #1 Strategy of High-Performance Brands

    Title type
    "When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiatio... Read more >

  • Marketing Planning: Strategy, Environment and Context

    Title type
    Marketing Planning provides an overview of the essential elements of marketing planning with a particular emphasis on the components of the marketing planning process, whilst highlighting the three core themes of environment, strategy and context. The book features an innovative running case study w... Read more >